Interjet and Travelport pen agreement for rich content sale and marketing via web platform

    Interjet and Travelport signed (22-Oct-2018) an agreement for Travelport’s Rich Content and Branding and Merchandising Management Portal solutions. The package allows Interjet to display graphical content for fares and ancillary products. The portal presents customers with various fare offerings at pre-determined times to drive real value and conversions. InterjetCEO José Luis Garza stated: “These new commerce platforms will… help drive revenue and profitability… showcas[ing] our… free checked bags on select fares, more legroom between seats and great service to more business and leisure travellers”. [more – original PR]