Find it hard to keep track with all the latest insights into business trends, new products and technology advancements in the travel sector? The Blue Swan Daily provides you with a weekly update on some of the key stories from the past week.
- ‘Social proof’ from peers is an influential factor in domestic tourism, especially for millennials
- CarTrawler launches aggregated ride-hailing capability for Emirates Skywards reward members
- WTTC set to coordinate world’s first round-trip pilot of seamless biometric technology
- Expedia Group’s new guest insights tool aims to help hotels better understand and attract travellers
- Cruise travellers are loyal to the business model – more than one in three are willing to travel to any port around the world to catch a cruise
‘Social proof’ from peers is an influential factor in domestic tourism, especially for millennials
A recent poll by UK luxury holiday park operator, Away Resorts, has found that as many as 30% of people have visited a location just to take an Instagram photo. Respondents were also asked if they had been influenced by someone else’s social media post to visit somewhere, with 53% admitting they have. It was the younger generation who said they were influenced by other people’s social posts the most, with 50% being from the 25-34 age group. The results highlight that ‘social proof’ from peers is an influential factor in domestic tourism, especially for millennials. The poll also suggests that a tourist spot’s “instagrammable” appeal is becoming an important feature to entice visitors and that sharing photos and online check ins on social media are now becoming a staple of the Great British day out.
CarTrawler launches aggregated ride-hailing capability for Emirates Skywards reward members
Global travel technology company CarTrawler has launched a ‘world-first’ aggregated ride-hailing capability for Emirates Skywards, the loyalty programme of United Arab Emirates (UAE) carriers Emirates Airline and flydubai. Emirates Skywards members now have access to on-demand taxis in over 100 cities around the world, giving them the option of accessing the transport solutions in their relevant location, and they can even earn Miles with every ride they hail. Phase two of the capability will provide members with access to pre-booked taxis and will allow them to also pay for their rides with Skywards Miles. CarTrawler says the capability will continue to be rolled out across even more cities as it grows its network of suppliers.
WTTC set to coordinate world’s first round-trip pilot of seamless biometric technology
Passengers will be able to move more efficiently, faster and securely through every part of the travel experience after the World Travel & Tourism Council (WTTC), the body which represents the global private sector for Travel & Tourism announced a series of pilot schemes to test the use of biometric technology throughout the end-to-end passenger journey. The first pilot in 1H2019 will see travellers on round-trips between Dallas Fort Worth International Airport and London using biometric technology to conduct all airline security, airport and border processes before accessing car rental and hotel check-in using the same biometric information. A series of pilots are planned by WTTC, under its Seamless Traveller Journey initiative, which will allow representatives from several industries in the sector, such as airlines, airports, hospitality, cruise, car rental, and tour operators, to be able to jointly test different technologies that interconnect and work to improve the traveller experience.
Expedia Group’s new guest insights tool aims to help hotels better understand and attract travellers
Expedia Group’s new Guest Insights solutions-driven insights tool for hotels that will enable them to understand their demand patterns on a much deeper level. Following a pilot program with hotel partners in several global markets, the system is now being made more widely available. The platform leverages current property, competitive and market intelligence to inform properties of their guest’s travel motivations and booking behaviour, allowing them to identify opportunities to reach and convert travellers in more strategic way. From guest origin information to average daily rate (ADR) to average booking window, Expedia Group says it provides hotels with access to key data across time and markets. Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate and other historical information.
Cruise travellers are loyal to the business model – more than one in three are willing to travel to any port around the world to catch a cruise
A survey from Independent UK cruise retailer ROL Cruise has discovered that cruise passengers are loyal to the business model with more than a third of respondents saying they would be willing to travel to any port around the world to catch a cruise. Its findings provide a fascinating and fun insight into the minds of the cruising public, revealing that price, itinerary and the reputation of the cruise line are the most important aspects to consider when booking a cruise. The survey of more than 500 cruise enthusiasts revealed that the Caribbean is the ultimate dream cruise destination (31%) followed by North America (16%) and Europe (9%). In terms of the type of cruises that are proving most popular, ocean cruises come out on top with 47% of the vote, although closely followed by world cruises (36%). While world cruises have also been considered an iconic dream holiday for many, cruise lines are now offering such a variety of world cruise options that they are far more accessible and financially viable than ever before. A heart-warming 17% surveyed said they had found love on a cruise holiday, while 7.5% admitted to having a brief liaison or fling.