Inside Travel: Understanding the latest Technology and Trend insights

Find it hard to keep track with all the latest insights into business trends, new products and technology advancements in the travel sector? The Blue Swan Daily provides you with an update on some of the key stories from the past week.

  • Atlanta hotel rates are set to triple when it host’s next year’s American Football Super Bowl
  • Trivago reveals traveller spending trends for ski destinations in Europe and North America and beach destinations in South America and Oceania
  • Travel at 8am on a Wednesday for the ‘most satisfying customer experience’ at the airport
  • UK traveller complaints about European accommodation up by almost a sixth versus last year
  • Expedia’s Year in Review highlights 2018 travel trends
  • HomeToGo snaps up its largest US competitor
  • National Hospitality Group uses Capital Vacations brand to centralise activities

Atlanta hotel rates are set to triple when it host’s next year’s American Football Super Bowl
Hotel room rates are projected to triple in the Atlanta market during the three nights of Super Bowl LIII weekend, according to STR’s Consulting & Analytics office. “A typical early February weekend in Atlanta will produce an average daily rate of approximately USD90, but with the Super Bowl at Mercedes-Benz Stadium, ADR for the market is likely to be in the vicinity of USD270,” says Blake Reiter, STR’s director of custom forecasts. Atlanta is a large market with an established base of demand across the transient and group segments and while STR projects a significant boost in occupancy for Super Bowl weekend, much of the approximate 350% projected gain in revenue per available room will be driven by ADR growth, it says. When compared with the eight previous Super Bowl host markets, Atlanta will be “near the top of the list in terms of the number of hotel rooms” available at the time of the event, says the benchmarking specialist. However, the market’s absolute occupancy and ADR will “be among the lowest in that group of past host markets”. Atlanta last hosted a Super Bowl (at the then Georgia Dome) in 2000. That weekend, occupancy averaged 79%, while ADR was USD137.28, says STR.


Trivago reveals traveller spending trends for ski destinations in Europe and North America and beach destinations in South America and Oceania
Global hotel metasearch platform trivago has analysed its user behaviour to identify the top ski destinations in Europe and North America and top beach destinations in South America and Oceania and unveiled its own insights into traveller hotel spending patterns. Its findings show Madonna di Campiglio, Italy, is the most expensive of the most popular winter destinations in the studied markets in Europe, with an average clicked price of EUR677 euros per night for a hotel room. Ischgl in Austria holds the second place on the list of the priciest top locations in Europe with an average clicked price of EUR583 per night. In North America, the top ski destination where travellers are willing to spend the most for accommodation this winter is Whistler in Canada, with an average clicked price of EUR452 per night. Florianopolis in Brazil, where travellers are willing to spend EUR129 per night on average for a hotel, is the most popular Southern Hemisphere destination for the travel period of December 2018 through February 2019. The cheapest beach location of the top destinations for travel in South America these months is Villa Gesell in Argentina with an average clicked price of EUR85 for a room per night, followed by Covenas in Colombia with an average clicked price of EUR94 per night. In Oceania, the top destination is also the most expensive: hotels in Byron Bay, Australia, see an average clicked price of EUR300 per night. The least expensive of the top Southern Hemisphere destinations is Napier in New Zealand with an average clicked price of EUR144 per night, followed by Coffs Harbour in Australia, where travellers were willing to spend EUR156 per night on average.


Travel at 8am on a Wednesday for the ‘most satisfying customer experience’ at the airport
Avius, the UK technology company that provides survey and customer experience management software, has announced that according to data they have collected, 8am on a Wednesday is the best time to travel if you want the most satisfying customer experience at the airport this holiday season. Based on 8.2 million pieces of customer feedback data, Avius reveals that Wednesday mornings offer the best airport experience for travellers. The worst experience comes at midnight on a Sunday, so avoid flights at that time to have a better travel journey.


UK traveller complaints about European accommodation up by almost a sixth versus last year
Analysis of current data by the UK European Consumer Centre show that complaints and questions about places to stay such as hotels and villas went up by almost 16% from January 2018 to the end of November compared to the same period last year. Accommodation problems when booking or staying at independent accommodation includes anything from disappointment at the facilities, to broken equipment right through even to non-existent accommodation. The number of visits abroad by UK residents has increased from 55.6 million in 2010 to a peak of 72.7 million visits in 2017, facilitated mainly by the growth in LCC air travel.


Expedia’s Year in Review highlights 2018 travel trends
Expedia has analysed thousands of data points this year to identify the top trends in travel for 2018, and the results show that American travellers are increasingly interested in unique and novel experiences. Highlights from the report include the rise of secondary destinations like Chiang Mai, the Azores and Cartagena, and non-traditional lodging options such as tentalows and houseboats. In the activities and attractions space, observation decks and architectural landmarks saw the biggest growth, with cooking classes and other culinary experiences close behind.


HomeToGo snaps up its largest US competitor
Holiday rental search engine HomeToGo has closed its latest round of funding and acquired its largest US competitor Tripping.com, just three years after it first entered the US market. In total, HomeToGo has now raised more than USD150 million. It will continue to run Tripping.com as a brand. HomeToGo’s current investors include Insight Venture Partners (lead), Acton Capital Partners, DN Capital, and Global Founders Capital. This group has recently expanded with investments from Lakestar and Princeville Global, among others.


National Hospitality Group uses Capital Vacations brand to centralise activities
National Hospitality Group, a leading provider of sales and management services in the holiday ownership industry, has launched a new corporate identity and name – Capital Vacations. This represents the unification of three separate brands, SPM Resorts, Defender Resorts and Capital Resorts, under one future name. “This name change allows Capital Vacations to cohesively brand all of our resorts, club offerings, and sales capabilities under a single powerful brand,” says its chief operating officer, Travis Bary.