InterContinental Hotels Group (IHG) has formally launched its IHG Studio digital in-room guest entertainment solution to meet the changing needs of guests. The platform allows guests to connect and stream content securely from their own personal devices to the television in their room.
It also allows them to make service requests such as order extra pillows, arrange for a late checkout and review room charges, order room service and purchase on-property amenities, even to access the television remote from the IHG Rewards Club mobile app.
The solution also links with another of IHG’s technology platforms, ‘Pay with Points’, a new pilot programme that allows guests to use IHG Rewards Club points to make in-hotel purchases The technology allows guests to instantly redeem their points to pay for food and drink, room rates and other services and is currently available at selected US properties.
IHG Studio is initially available in nearly 40 hotels across the US, but IHG says it will expand to other regions by the end of 2019, including the UK, Greater China, Canada and Latin America. The system will become a standard across all brands globally over the coming years.
“Guests want more than a quick, connected guest room experience — they want to stream and watch their own entertainment content from their mobile devices and personalize their stay experience. IHG Studio is yet another way we are innovating the guest experience for today’s travellers,” explains Jeff Edwards, senior vice president, global hotel and owner solutions, at IHG.
This new solution is powered by IHG Connect, IHG’s in-hotel Wi-Fi system. “By delivering a rounded in-room entertainment experience for guests, hotels will increase guest satisfaction and help drive loyalty,” says Mr Edwards. He adds: “IHG Studio also brings value to our hotel owners with an easy set-up that requires less maintenance and ultimately saves on operational costs.”