Constrained by ownership and control rules established 70 years ago as a protectionist mechanism, in some ways the airline industry has progressed little – while technical advances have been phenomenal. As airlines cannot operate freely around the world, but need network benefits to succeed, global alliances were established as multilateral extensions of the many bilateral partnerships that existed widely.
Much has changed since the Star Alliance began, to be followed by oneworld and SkyTeam. Where the global alliances have provided an umbrella for closed and immunised JVs, so also have deep bilateral partnerships across Alliance boundaries created new models. And Ultra long haul aircraft, the internet, metasearch, long haul low cost airlines and cross border equity relationships are just some of the fundamental leaders of change.
The global alliances are designed to stimulate the financial reach of airlines, but they also have a role in reducing costs. Although they may be becoming peripheral to closer bilateral partnerships, there is still an important role for them – especially for their core members.
Some have suggested that alliances have outlived their use and are no longer relevant. It is clear they need to evolve to the changing needs of airlines and their customers, but is that possible in their current form and does the ‘How to…’ book on alliances need to be ripped up and rewritten for the current day?
This will be one of the topic areas discussed at the forthcoming CAPA- Centre for Aviation Airline Leader Summit – A CEO Gathering 2018 that takes place in Dublin, Republic of Ireland on 17-May-2018 and 18-May-2018.
Understanding aviation markets is CAPA’s great strength and passion and this year’s agenda includes a variety of topics sure to generate interest. Making money (and savings) from alliances and partnerships will be a panel session on the morning of the Dublin forum on 17-May-2018.
It’s hardly a secret that the airline industry is facing myriad challenges, notably in the marketing and distribution areas, as companies with personalised data, and the analytics and artificial intelligence to go with it, become greater threats to the stability of the traditional airline model.
This high-level aviation event, hosted at Powerscourt Hotel Resort & Spa in County Wicklow, to the south of Dublin, in the Republic of Ireland, for a sixth time, is a forum for debate and discussion of strategic issues facing the aviation industry and it is attracting delegate interest from across the globe.
The main summit subject is “Airlines making money: a vision of the future”, with an underlying theme of disruption and change and it will bring together global leaders to discuss key strategic issues and challenges facing the industry as new technologies come online and tougher regulations create downward pressure on traditional revenue streams. The forum will also explore adapting business models, smart innovations and how the industry can embrace collaborative partnerships to adapt and flourish in the digital age.
FIND OUT MORE… visit the CAPA Airline Leader Summit homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.