Government of Western Australia recruits social media influencers for tourism campaign

    Government of Western Australia announced (07-Aug-2019) plans to recruit Malaysian social media influencers as part of a marketing agreement between Tourism Western Australia and Corporate Information Travel (CIT). The social media influencers will create content promoting Western Australia, linking to the CIT website. The CIT deal forms part of a AUD12 million (USD8.2 million) international marketing boost aiming to grow WA tourism.