Gol Linhas Aéreas announced (13-Dec-2018) its FFP Smiles commenced operations in Argentina. Initial investment is BRL20 million (USD5.1 million). The target is to reach 10% market share in three years. Andre Fehlauer was appointed as Smiles Argentina president. Mr Fehlauer stated that the loyalty programmes market in Argentina is limited and banks restrict their point redemption options to their own catalogues and travel agents. [more - original PR - Portuguese]
Gol's FFP commences operations in Argentina
13 December, 2018