gategroup and Black Swan partner to turn aircraft into 'retail shops in the sky'

gateretail, a member of gategroup, and Black Swan, a provider of predictive analytics technology announced (10-Apr-2018) an alliance to redefine aviation retail through new tools and infrastructure designed to open up a new level of passenger choices and airline revenue streams. The alliance intends to transform aircraft into "retail shops in the sky" by delivering a platform that will allow travellers to use their personal electronic devices to browse and purchase movies, music, food, travel, duty free and WiFi packages. The partners stated airline customers will be able to cater to passenger product preferences on current, connecting and future flights and share in expanded and newfound revenue opportunities, using gategroup's last mile retail infrastructure and Black Swan's intelligent analytics services to make retail predictions for travellers across multiple channels. [more - original PR]