Frontier Airlines withdraws 'More Room' product after concerns it was 'profiting from safety'

8 May, 2020

Frontier Airlines CEO Barry Biffle said the carrier will "rescind the seat price increase associated with the More Room product and revert to our former seat assignment pricing", following concerns the carrier was "profiting from safety" (Seattle Times/Reuters/Bloomberg, 06-May-2020). Mr Biffle said this was "never our intent", adding the carrier "simply wanted to provide our customers with an option for more space".