Flair: Price will get customers to aircraft once, but ‘service will get them there over and over’

    Flair Airlines CEO and president Jim Scott stated the airline is “really working” on its “whole look”, including branding, customer service and flight attendant uniforms (Skies Mag, 16-Nov-2018). Mr Scott highlighted the airline’s focus on the customer when doing business, noting: “It’s our opinion that price will get them to the aircraft once, but service will get them there over and over”. Mr Scott stated the airline has done a “really good job on our costs”, and expects to achieve its target cost per available seat mile (CASM) of CAD0.10 (USD0.076) or lower once it receives its first Boeing 737-800s in 2019. He said Flair is “sitting slightly above that [target] now”.