Finnair implements ‘Basic Fares’ to compete with LCCs on trans Atlantic routes

    Finnair sales manager Robert Lönnblad commented on the launch of ‘Basic Fares’ on trans Atlantic routes, stating: “Yes, it’s a natural development and an increased choice for passengers to choose what level of service they want on their tickets… And above all, it gives us an opportunity to tackle competition from low cost companies” (flygtorget.se, 19-Mar-2018).