Etihad Airways ‘a first mover’ in digital transformation: CEO

    Etihad Airways CEO Peter Baumgartner said digital transformation will allow airlines to be less dependent on legacy distribution technology and offer “dozens, hundreds, millions of products”, which can be bundled and customised to individual customers (CNBC, 16-Apr-2018). Mr Baumgartner said: “We’re already a first mover in many of those areas, rather than a follower. That means we will be able, in the future, to be highly competitive against very price sensitive leisure audiences, at the same time deliver on the very same aircraft, the ultra luxury experience for those people where this matters”.