Emirates says social media platforms have 'vast demographic outreach'; good communication platform

Emirates VP India and Nepal Essa Sulaiman Ahmad said social media platforms such as Instagram and Facebook "not only have a vast demographic outreach, but also provide a good platform for airlines to communicate and inform their audience on their offerings in a more interactive manner" (BusinessToday.in, 05-Feb-2018). He said airlines also need to recognise that on social media, "customer engagement is a two way street". He continued: "This two way street also needs to be enabled by a well connected back end, and translated into an empowered customer facing front end".