Emirates considering dividing economy class into ‘budget’, standard and ‘plus’ products

    Emirates president Tim Clark said the airline is considering adding ‘budget economy’ and ‘economy plus’ tiers to its standard economy product, with the ‘budget’ version offering lower fares, narrower seats and fewer features than standard economy (Skift, 08-Sep-2017). Sir Tim said: “There is a whole stream of new market segments coming in that are budget conscious” and added: “I think we can adapt what we do to be able to accommodate not all of it, but some of it”. Sir Tim stated: “We have some very big airplanes. We have the capability of slicing and dicing our product offering, and technology allows us to put in all processes to make that work. Is it doable? It’s doable now – if I wanted to”.