El Al to implement new pricing model from Apr-2018

    El Al announced (03-Jan-2018) ​​​​​​a new pricing model for economy class tickets to all European destinations, offering classic, flex and lite fares. With the success of the UP brand, El Al decided to optimise work processes and unify European destinations in order to offer a uniform product under the El Al brand. The sale of new products to Europe will start on 30-April-2018, for services departing from 15-Oct-2018. UP operations will reportedly be suspended (Globes/Israel National News/Hamodia, 03-Jan-2018). [more – original PR]