Dunedin City Council and Enterprise Dunedin launch 'Dunedin, a pretty good Plan D'

29 May, 2020

Dunedin City Council announced (28-May-2020) Enterprise Dunedin launched its new domestic marketing campaign 'Dunedin, a pretty good Plan D', which aims to attract a 'heathy share' of the New Zealand travel market by showcasing well known landmarks of the area. An initial focus of the campaign will be on individuals with a four to five hour driving range, progressively expanding to the Wellington and Auckland 'fly market'. Dunedin City Council noted a key part of the campaign is "is targeting Dunedinites themselves. To ensure locals are also encouraged to patronise nearby attractions, a new Explore Dunedin programme has been launched on the My Little Local app, featuring special offers and promotional deals". [more - original PR]