Distribution and selling challenges in Canada: NDC to the rescue?

Legacy distribution systems have for decades presented airlines with the twin problems of high costs and product commoditisation. In efforts to address these issues, a handful of carriers throughout the world have invested heavily into establishing their own API channels with agents, while the concurrent push by IATA for airlines to implement the NDC standard has encouraged the industry to adopt a retail focused approach to distribution.

The GDS will also need to evolve in order to remain relevant and to compete effectively against other intermediaries and aggregators such as metasearch companies (some of which now have direct booking capabilities), as well as digital behemoths such as Amazon, Google, and Facebook – to gain a slice of the pie.

But as airlines work on enhancing their retail offering and improving their merchandising capability via both direct and indirect channels, a resounding message from industry players is that airlines need to consider the importance of mobile and messaging platforms, which are slowly replacing the desktop as the preferred interface for researching and booking travel.

As one the discussion topics at the forthcoming inaugural CAPA Canada Aviation Summit, CAPA – Centre for Aviation will explore this subject and question is this increasingly fragmented and complex commercial and technological distribution landscape sustainable?

It will also study how business models will evolve, look if there still is a need for a direct connect aggregator and question should airlines build lots of direct connects or revert back to lean, centralised distribution channels?  There is also the question who is going to be offering services to bridge the gap between airlines/aggregators that are NDC compliant and those that aren’t and will it be the GDS and IT providers, other airlines or speciality providers?

Similarly, it will investigate how airlines can enhance their digital shopfront and if they are over-emphasising the importance of airline.com over mobile messaging platforms and bot technologies?

As the foremost authority on aviation in the world, CAPA – Centre for Aviation’s events provide cutting edge knowledge about strategic market trends and dynamics to help attendees make informed decisions, delivering the information and connections needed to inspire and improve business. The CAPA Canada Aviation Summit will take place in Winnipeg on 09-10 September 2019.

With an expected delegation of 250 senior executives from airlines, airports and industry suppliers, the CAPA Canada Aviation Summit extends CAPA’s event footprint further into the Americas. The Canadian market has for a long time been dominated by two incumbent players, but significant industry developments are going to change the competitive state of play.

Ambitious ULCC start ups are beginning to make their mark, new partnership arrangements such as the Delta and WestJet JV are set to challenge Air Canada’s share of sixth freedom traffic, and WestJet’s entry into the low cost long haul market is injecting some much needed dynamism to the market. The summit will tap into the latest industry issues and developments, challenging leaders of the Canadian aviation industry to reflect on what is needed to drive the industry forward.

This event, hosted at the Fairmont Winnipeg hotel in the vibrant heart of downtown Winnipeg, is a must attend for those seeking to learn from, network and collaborate with today’s travel industry leaders!

FIND OUT MORE… visit the CAPA Canada Aviation Summit  homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.

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