Despite political uncertainty, meeting planners in Brazil and Mexico seem upbeat

Although recent presidential elections in Brazil and Mexico could cause some level of economic uncertainty, for now meeting planners in each country do not foresee drastic reductions in meeting activity in 2019.


Summary:

  • While recent presidential elections in Brazil and Mexico could cause some level of economic uncertainty, for now meeting planners in each country remain upbeat;
  • Meeting planners in Brazil anticipate a +3.95% increase in conferences and tradeshows and a +3.24% increase in customer advisory board meetings;
  • The findings from the American Express Global Meetings and Events Forecast show Mexico’s meeting planners project flat growth across all meeting categories.

Mexico’s president elect Andres Obrador is viewed as populist as is Brazil’s newly elected president, Jair Bolsonaro. Mr Bolsonaro is widely viewed to be pro-business, but it remains to be seen the shape his policies will take until he enters office in 2019.

As Mr Bolsonaro prepares to take office, meeting planners in Brazil anticipate a +3.95% increase in conferences and tradeshows, and a +3.24% increase in customer advisory board meetings, according to the recent American Express Global Meetings and Events Forecast. Senior leadership meetings in the country should increase +2.19% year-on-year in 2019.

Mexico’s meeting planners projected relatively flat growth across all meeting categories in 2019. According to one of the country’s meeting planners quoted in the report: We have a new president and a lot of change in 2019. Many businesses are considering what this means for their future. I don’t think there is going to be a lot of immediate change in activity while companies are watching what the new president does.”

Brazil’s meeting planners anticipate a +2% to +3.5% increase in attendance for all meeting categories next year with the exception of internal team gatherings and training. The highest growth is attendance for conference and tradeshows, which should grow by +3.55% in 2019.

In Mexico, meeting planners foresee modest attendance across all meeting categories except conferences and tradeshows. which are expected to have no change.