Delta’s new corporate traveller portal has been designed with personalisation of the travel experience at its heart

“Corporate customers aren’t one-size-fits-all, so their experience with Delta shouldn’t be, either,” says an executive of the US major, as it confirms that it will soon launch personalised company sites that allow corporate travellers to stay up to date about the benefits they receive due to their company’s corporate sales agreement.


Summary:

  • Delta Air Lines will launch personalised company sites that allow corporate travellers to stay up to date about corporate sales agreement benefits;
  • The single customised portal and will first be made available to United States of America (USA) accounts from this November;
  • Delta is making significant process in its goal to provide increasingly personalised experiences for its corporate customers and for corporate travellers.

Following customer feedback on its offering, Delta Air Lines says these sites will allow corporate travellers and travel managers to easily access all of their Delta benefits through a single customised portal and will first be made available to United States of America (USA) accounts from this November.

“More and more, people are looking for an increasingly personalised experience from the brands they interact with. This is true across industries, and the corporate travel experience is no different,” explains Kristen Shovlin, VP sales operations and development at Delta Air Lines. “We’ve been on a journey for several years to offer increased account-specific options and more personalisation for our corporate customers and travel managers, making Delta easy to do business with.”

Delta is making significant process in its goal to provide increasingly personalised experiences for its corporate customers and for corporate travellers. Earlier this year Delta began offering direct, account-specific messaging on corporate benefits, via the Fly Delta app and delta.com, which corporate travel managers can also personalise further through co-branding.

The carrier has also begun offering travel managers trip-level operational reporting metrics, providing details on specific routes on which travellers fly, while one-to-one consultation on corporate sales agreements is seeing internal Delta data used to provide custom scenario analysis by different branded products, geographies, lengths of haul and for certain subsets of travellers.

When corporate travellers fly with Delta, they areceive a personalised welcome greeting specific to their company when they check in online or via kiosk. Also, Delta’s flight attendants are equipped with a Guest Service Tool, launched in 2017, that allows them to provide corporate travellers with a personalised service offering, including recognition, special assistance or attention, and even down-line flight and gate information, when their company has opted in to participate in this programme.

This year Delta has also launched a new multi-channel campaign to share fun destination information with corporate travellers who are flying to New York, Los Angeles or San Francisco on an itinerary that includes a Saturday night stay. This campaign, which recognises that business travellers are increasingly combining leisure activities with business trips, may be expanded to other destinations in the future, according to the carrier.