Delta to curb unit cost growth in 2018, revenue momentum is ‘best in years’

    Delta Air Lines CEO Ed Bastian emphasised (14-Dec-2017) the carrier’s plan to curb unit cost growth, excluding profit sharing, to between 0% and 2% in 2018 through a variety of productivity and efficiency initiatives. Mr Bastian also commented on Delta’s order of A321neos, stating: “We think it’s the best narrowbody aircraft product in the sky, not only for our customers, but for our people to work with”. CMO Tim Mapes added that growing loyalty to Delta’s brand creates a durable revenue stream. “We listen with a bias toward action… We listen with a bias toward doing something more because we genuinely are concerned with your experience and getting you to where you need to go with a great experience,” he said. President Glen Hauenstein noted Delta’s revenue momentum is the “best in years”, adding the airline expects to generate positive PRASM in every quarter of 2018. Growth will be driven by Delta’s network, revenue premium and increasing globalisation, with new and expanded joint ventures and investments expected to yield hundreds of millions of dollars in financial benefits. [more – original PR]