Delta expects branded fares to be effective strategy in combating LCCs in trans Atlantic market

Delta Air Lines SVP for trans Atlantic Dwight James stated (15-Mar-2018) LCC competition is a "legitimate issue" but pointed out "there's always going to be a leisure segment with an appetite for low fares". The carrier is now able to compete on price following the introduction of branded fares in the US, Mr James noted. He expects the branded fares strategy will also be "very effective" in the trans Atlantic market. [more - original PR]