Delta Air Lines increasingly calling itself a ‘lifestyle brand’: CEO

    Delta Air Lines CEO Ed Bastian stated the airline is increasingly calling its company a “lifestyle brand” as it incorporates business, travel, entertainment and adventure together “on a scale like never before” (Airways Magazine, 06-Aug-2018). Mr Bastian added: “And we’re doing it at a level of performance and excellence that’s never been seen in the industry by any carrier”.