CHECK IN! – latest hotel highlights from across the globe

The Blue Swan Daily brings you the first of this week’s round up of some of the latest accommodation news from across the globe.

  • Hilton finds the right tempo for the ‘rhythm of life’ – new brand aims to serve a growing segment of “modern achievers”
  • Accor’s avant-garde lifestyle brand SO/ to open its first hotel in Spain in 2021
  • The Super Bowl effect on US hotels – Miami and Miami Beach are the winners in 2020
  • Mandarin Oriental Ritz, Madrid to open in summer 2020 after restoration of the iconic Hotel Ritz, Madrid
  • News briefs – bitesize updates of latest industry news and developments

Hilton finds the right tempo for the ‘rhythm of life’ – new brand aims to serve a growing segment of “modern achievers”

Hilton Hotels has launched Tempo by Hilton, what it describes as an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition. It says that by combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model. The new brand has been born from a data-driven blueprint, on which Hilton has identified lifestyle offerings inside the guest rooms and throughout the property that it envisages will push the entire sector to new heights. Hilton describes Tempo as “a compelling, yet approachable brand” offering guest rooms that serve “as a refuge” for travellers and shared spaces and amenities “envisioned as catalysts for genuine, memorable experiences.” There are already more than 30 individual Tempo by Hilton commitments to date with properties confirmed in several prime markets across the US, including New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more. An additional 30 deals are in various stages of development, according to Hilton officials.

Accor’s avant-garde lifestyle brand SO/ to open its first hotel in Spain in 2021

Accor has signed a management agreement to bring its first SO/ luxury, lifestyle brand to Spain. It says the SO/ Sotogrande Resort & Spa will reflect the brand’s “rebellious luxury” in an idyllic setting within the Costa del Sol, blending exclusivity with the brand’s commitment to dynamic gastronomy and upbeat vibrant well-being. The property will emerge from an extensive renovation and repositioning programme of the historical Almenara Hotel, and is expected to open in Spring 2021. Nestled on the Mediterranean coast between Marbella and Gibraltar, Sotogrande has become known as a prestigious destination on the southern tip of Spain. The new SO/ Sotogrande Resort & Spa will feature 151 rooms with 24 suites, which Accor believes will set “new standards for true luxury hospitality within the destination”.

The Super Bowl effect on US hotels – Miami and Miami Beach are the winners in 2020

Hotel rates in Miami and Miami Beach have reached record historical highs for American Football’s Super Bowl LIV, which this year takes place at Hard Rock Stadium in Miami, Florida on 02-Feb-2020. The normal home of the Miami Dolphins will host Kansas City Chiefs and San Francisco 49ers in the annual sporting event. According to research from accommodation platform, fewer than 20% of hotels in Miami and Miami Beach now have rooms available for the night of the game and remaining rooms are available for approximately 357% higher rates than the same hotels’ average February rates. The site notes that some 2- and 3-star hotels have increased their rates by more than 600% in light of the huge demand, with rises even spreading as far as Fort Lauderdale. Miami previously hosted a Super Bowl in 2010, but room rates for this year’s event are said to be about 50% higher.

Mandarin Oriental Ritz, Madrid to open in summer 2020 after restoration of the iconic Hotel Ritz, Madrid

The iconic Hotel Ritz, Madrid will open in Summer 2020 as the Mandarin Oriental Ritz, Madrid, following the most extensive restoration in its 110-year history. The 153 room hotel (including 53 suites), which was designed and built under the supervision of legendary hotelier Cesar Ritz, first opened its doors in 1910. The restoration will enhance the hotel’s facilities and services, while maintaining its unique character, encapsulated in the Belle Epoque style of the original building. The hotel is situated within the ‘Golden Triangle of Art’, an area defined by the most important museums in the city – the Prado, the Thyssen-Bornemisza and the Reina Sofia Museum of Modern Art, in a residential area. It has played an integral part of society in Spain’s capital, and has been host to royalty, politicians, corporate leaders and celebrities. The re-design of the public spaces has focused on restoring the hotel’s many fine interior architectural features, while incorporating a number of valuable artistic pieces from the property’s collection, including crystal chandeliers, antique paintings and sculptures.

News briefs

  • Design specialist Twenty2degrees has completed its two-phase refurbishment of the Budapest Marriott Hotel, beginning with Marriott’s signature Greatroom concept, which harmonises reception, lobby lounge, bar and restaurant in a single open space, followed by the hotel’s function and meeting rooms. The project aligns brand expectations but, also introduces some local context and artistic provenance to bring a local feel of the historic city to the property.
  • Choice Hotels International has become a member of the American Hotel & Lodging Association (AHLA). The group ended 2019 representing a record 3.2 million US hotel rooms and with the addition of Choice, now counts the ten largest hotel companies as members.
  • EDITION Hotels, a luxury brand of Marriott International, plans to open three new properties across three continents in 2020, growing its portfolio to 13 properties worldwide, with 15 more in its pipeline. The Tokyo EDITION Toranomon, with 205 rooms and suites will form part of the redevelopment of the former Pastoral Building will be its first property in Japan; the Dubai EDITION, with 210 rooms and suites will be its second hotel in the UAE following last year’s launch of the Abu Dhabi EDITION; the Reykjavik EDITION in Iceland, with 250 rooms and suites will be its fourth European property.
  • A new Fairfield by Marriott property has been opened in Hurst, Texas, USA. The 72-room Fairfield by Marriott Inn & Suites Fort Worth Northeast is owned by CN Churchill II LLC and managed by Abcons Corporation, but operates under the Marriott franchise. It is located 15 miles from Dallas/Fort Worth International airport and 10 minutes from downtown Fort Worth at 643 NE Loop 820.
  • Maritim Hotels has expanded its European portfolio with the recently opened Maritim Hotel Paradise Blue Albena, a 238 room (including 26 suites) five-star property on the doorstep of one of Bulgaria’s most beautiful nature reserves, the Baltata. It has also opened the Maritim Hotel Plaza Tirana, described as Albania’s first officially certified five-star hotel. The 190 room property is located across 23-storeys in a central location in the country’s capital Tirana.
  • The Hotel MiL8 hopes to offer a ‘chic’ alternative for French skiers during the current winter season. The new alpine property includes 42 rooms and suites. It is named after the altitude of the French ski resort of Avoriaz that it is located within Les Portes du Soleil, one of the largest ski areas in the world.