Check in! – latest hotel highlights from across EMEA

The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.

  • New Aloft Madrid Gran Via showcases new tech-forward, future-proofed brand design aimed at the next generation of travellers
  • Fraser Suites debuts in Germany in former Hamburg city tax authority building
  • Sheraton Bucharest becomes first Romanian property with mobile access functionality
  • W London – Leicester Square has had a technology based transformation
  • Latest industry news and developments

New Aloft Madrid Gran Via showcases new tech-forward, future-proofed brand design aimed at the next generation of travellers

Marriott International has celebrated the opening of the Aloft Madrid Gran Vía, located in the vibrant heart of the Spanish capital and which showcases the brand’s new design formula and includes a rooftop pool featuring 360-degree views of Madrid’s skyline. Marriott’s “hotel brand for music fans and tech-savvy travellers, brings a new beat to Spain,” says the company. Each of the property’s 139 guestrooms are designed to the brand’s loft layout and include 49-inch televisions with Plug & Play connectivity, plus complementary Wi-Fi.


Fraser Suites debuts in Germany in former Hamburg city tax authority building

In the heart of Hamburg, Germany’s first Fraser Suites has opened its doors in the former headquarters of the city’s tax authority with the listed landmark from 1907 enjoying a new life as a 5-star hotel following its transformation by interior architecture studio, JOI-Design. Comprising 154 apartments across seven room categories, the Fraser Suites can be booked for any length of time. Designed for business travellers as much as families, each apartment is individually accessed via a walk-through dressing area. Like the public areas, the apartments’ design revives the refined lifestyle of the 1920s.


Sheraton Bucharest becomes first Romanian property with mobile access functionality

The Sheraton Bucharest Hotel, a luxury property located in the heart of Romania’s capital, has become the country’s first hotel to provide mobile access functionality through a partnership with ASSA ABLOY Global Solutions. Implemented alongside Signature RFID door locks, the platform allows guests to check in using the Marriott Bonvoy App before they arrive. They are notified when their guestroom is ready, are securely delivered room number details and digital key data is sent to their smart device via an encrypted channel. “With guests today seeking greater personalisation and instant service, the combination of mobile access together and our app also allows guests to select their own room, depending on preference and availability,” adds Daniel Ben-Yehuda, general manager at the property.


W London – Leicester Square has had a technology based transformation

The W London – Leicester Square has revealed a super-charged new chapter for the hotel, unveiling a multi-million-pound transformation of all 192 guest rooms and suites. As part of the W brand’s mission to fuel its guests’ lust for life, the hotel’s renovation incorporates in-room technology to give guests full control of their stay, including a one-of-a-kind ‘techorative’ pillow. The hotel is the first in the UK to embrace the full DigiValet technology – an advanced tablet-based system which allows guests to control their stay.


News Briefs

Emirates Airline has partnered with world-renowned hotel providers to offer its passengers travelling to and through Dubai attractive rates. Passengers who purchase an Emirates ticket and travel from now until 30-Sep-2019 will receive summer hotel rates in any of the properties within Accor, Armani Hotel Dubai, Emaar Hospitality Group and Marriott during their stay in the UAE.

Icelandair has confirmed it is with Berjaya Property Ireland Limited that it has been negotiating the sale of a 75% stake in Icelandair Hotels and related real estate. The parties also entered a put and call option agreement regarding the remaining 25% equity share. The enterprise value of Icelandair Hotels and related real estate is USD 136 million (excluding IFRS 16 effects), but the purchase price will depend on the amount of net working capital and net interest-bearing debt at the date of delivery. The completion of the transaction and final payment will be at year-end 2019.

HBA London has completed the first phase of a total refurbishment of the Camellia Hotel in the elegant Croatian coastal resort of Opatija. This has seen the redesign of 80 guestrooms that have been “carefully re-planned to achieve a sense of spaciousness on arrival”. The hotel will be refurbishing the remaining 60 plus guestrooms in time for the 2020 summer season and the public areas for 2021.

Domio co-founder and CEO Jay Roberts has reported the company is “signing and opening apartment hotels” to help capture the corporate and group traveller markets. Mr Roberts said the business traveller needs a number of requirements, including “a clean bed, a room, fast WiFi, a gym to work out in” in order for accommodation to be attractive. The company is focusing on multi-bedroom units for corporate groups, with a value proposition that it offers “more space” and allows groups to “be together at about 75% of the cost” compared to traditional hotels.

Villa rental company Villas of Distinction, part of World Travel Holdings, has added properties from EMEA to its collection. These comprise the  four-bedroom, four-bath The Manor House at Mont Rochelle, around 45 minutes from Cape Town, South Africa; Son Balagueret, Sa Terra Rotja and Sa Punta de S’Aguila all at Son Bunyola in Mallorca, Spain; and Doge, a canal-side, four-story palazzo with a private deck on the lagoon is set in the historic Castello Orientale area of Venice, Italy.