Check in! – latest hotel highlights from across EMEA

The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.

  • Accor’s new Tribe born from travellers seeking a high-quality hotel experience at an affordable price
  • IHG confirms first avid hotel for Germany will be located at Frankfurt Airport
  • Signia Hilton brand works on ‘reimagining meetings and events’
  • New Sheraton logo ‘pays homage to its past and depicts its vision for the future’

Accor’s new Tribe born from travellers seeking a high-quality hotel experience at an affordable price

Accor describes its new lifestyle brand in the midscale segment, Tribe, as being born  in response to the simple fact that today, more than ever before, travellers are seeking a high-quality hotel experience at an affordable price. It says Tribe aims to “surprise travellers” with “an original, exciting and carefully curated offer that focuses on style rather than price”, reshaping the traditional hotel experience and enabling guests to live, work and play in contemporary interiors.

The company is developing a flexible approach that will target regular travellers, whether travelling for business or leisure that is “independent, curious and adventurous”. Like an increasing number of hotel developments, it will be centered around a relaxed and welcoming lobby area, and will provide guest rooms that deliver comfort and use latest technological advancements.

The Tribe concept is currently live in Australia at a 126 room property just a stone’s throw away from the botanic garden at Kings Park in Perth. Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totalling more than 1,700 rooms.

“The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok… It will be making its debut in 150 international destinations by 2030,” adds Gaurav Bhushan, chief development officer, Accor.


IHG confirms first avid hotel for Germany will be located at Frankfurt Airport

InterContinental Hotels Group (IHG) has agreed with Germany-based Sirius Hospitality Holding on the signing of the first avid hotel in Germany, which is due to open in 2021. The hotel will be a five-storey, new-build hotel with 215 guest rooms and underground parking. Construction is planned to start later this year.

The avid brand works to deliver a hotel experience that meets traveller expectations – the basics done exceptionally well at a fair price. IHG has already agreed with GS Star to bring 15 avid hotels to the German market and now has this second partnership with Sirius to grow the new mainstream brand in the country.

Germany is one of five priority markets for IHG after a strong growth momentum since 2015, with 132 hotels already open or in the development pipeline. IHG is now seeking to build further on this hotel growth momentum with the ambition for avid hotels to become one of their biggest brands in Germany.

IHG now has 170 signings for avid properties across the US, Canada, Mexico and now Germany. Mario Maxeiner, managing director Northern Europe, at IHG says: “In Germany, we believe that the brand has the potential to be an important mainstream growth vehicle – with both compelling consumer demand and owner interest”.


Signia Hilton brand works on ‘reimagining meetings and events’

Hilton hopes for a larger slice of the meetings and events market with the arrival of Signia Hilton, its dynamic, new meetings-and-events-focused brand. The new portfolio of hotels aims to “transform the industry for meeting professionals and sophisticated business travellers” by “infusing state-of-the-art technology and design into every aspect of the guest experience”.

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travellers “elevated experiences from arrival to departure,” according to Hilton.

This ranges from a lobby space that doubles “social destination for guests”, via modern guest rooms with “premium design and quality finishes” to a destination bar that “ties back to the exciting city or resort destination where it resides” and a signature restaurant with a “chef-driven concept”.

But the Signia Hilton will be as much about the meeting experience and will encompass large ballrooms and pre-function areas offering the newest technologies, all developed from feedback from top meeting professionals, owners, developers and guests.

Signia Hilton will be a global brand with what Hilton describes as “a carefully curated portfolio of hotels in top urban and resort locales”. It will be born in the US market with initial properties including Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.


New Sheraton logo ‘pays homage to its past and depicts its vision for the future’

Sheraton Hotels & Resorts has unveiled a new logo that it says “pays homage to its past and depicts its vision for the future” as it continues its business transformation. The new design reflects the brand’s holistic vision for the future as it works to develop the Sheraton experience as a central gathering place for communities, welcoming guests and locals into a public space that embodies like a modern town square.

The new Sheraton experience will be available to guests later this year in Phoenix when the transformed 1,000-room Sheraton Grand Phoenix hotel, which the company purchased in 2018, brings the new concept to life. The hotel will serve as a living and breathing lab, showcasing design and using new technology and insights.

Guests will start to see the new logo on collateral and websites starting in Apr-2019.


News Briefs

Marriott International will debut its Luxury Collection in the Seychelles with the signing of North Island – said to be one of the world’s most luxurious private island resorts. Located amongst the inner granitic islands of Seychelles, North Island will join The Luxury Collection’s portfolio later this year. It is owned by the North Island Company Limited and managed by ASMALLWORLD, a leading members-only club dedicated to international travel and luxury, and features 11 private villas with panoramic oceanfront views and a supreme sense of exclusivity.

Jumeirah Group will close its Jumeirah Carlton Tower property in London in Sep-2019 for a complete refurbishment. Work will cover all areas of the 17-storey building and is due for completion in summer 2020. Overall capacity in the remodelled property will fall around 13% from 216 to 188 keys due to the addition of Signature and Junior suites.

A EUR40 million renovation of the Ritz-Carlton, Berlin heralds in a new era of elegance at the historic property through refreshed guestrooms and suites, conference, wellness, lobby and lounge areas and the addition of POTS, a new restaurant. The refurbishment was mainly funded by its owner Beisheim Group.