The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.
- Hilton’s new Motto brand to provide hostel model concept but with private rooms and hotel perks
- New Zip brand to debut in Cardiff as Premier Inn removes its frills and pushes into the budget market
- France, Benelux and Portugal led European hotel industry growth during H1 2018
- Chopin Airport Development to operate new Marriott hotel complex
- Small capsule hotel opened at Astana’s Nursultan Nazarbayev Airport
- Kiev’s Igor Sikorsky Airport considers hotel, business centre and cargo terminal construction
Hilton’s new Motto brand to provide hostel model concept with private rooms and hotel perks
Hilton has launched Motto by Hilton, its newest affordable lifestyle brand which it claims will “empower guests by giving them the freedom to create their own experiences in the world’s most sought-after cities”. The new brand will be developed in city markets and aims to take a fresh approach to modern travel culture. “It is a micro-hotel with an urban vibe in prime global locations,” it explains. Hilton says the product follows an evaluation of the emerging lifestyle hostel model globally to understand the opportunity to enhance the shared room concept. But, its extensive research showed that travellers who stay in hostels, in fact, do not like rooming with strangers and often book just with their friends or family. “They want more from their hostel experience but are limited by current options in the market,” it explains, and led it down the path of “an affordable urban lifestyle brand – one that combined comfort and accessibility with travel and lifestyle trends”. One of the first properties will be the 100-bed Motto by Hilton in Marylebone, London, which is being developed with the UK-based developer, Dominvs Group. Demolition on the site has commenced and construction will start in Jan-2019, targeting a 2020 opening. Deals are in various stages of development in other cities, including Lima, Dublin, Savannah, San Diego, Boston and Washington DC. Hilton acknowledges that while Motto by Hilton prices will vary by market, each property will offer “competitive rates” that will make it “a viable option for travellers who typically stay with friends or family or seek out temporary housing options when travelling to urban markets”.
New Zip brand to debut in Cardiff as Premier Inn removes its frills and pushes into the budget market
Premier Inn has become a popular hotel option for business and leisure travellers alike, but it is now aiming to boost its position in the budget market. Its idea is simple… “Do the essentials brilliantly, then take away everything else,” it explains in promotion of its new ZIP brand, which will debut in Cardiff, the capital of Wales, in Mar-2019. Customers will be offered “a small room, a simple stay… at a price to match,” with rates from just GBP19 a night. It is a very different concept to Premier Inn’s current offering with rooms half the size and a full no-frills approach that includes a GBP5 charge to have the room cleaned daily during long stays (otherwise it will be cleaned every third day). There is also a random room allocation that could see guests have an outside window or a lightbox. But, be warned, you won’t be able to pick and they will be allocated upon booking. Whitbread Group says the concept is based around the fact many customers are willing to sacrifice room size and central locations for a bargain basement price with the design allowing it to use a wider range of buildings in towns and cities across the UK. It has already tested the concept with six Zip rooms being offered for sale for several months at an unspecified Premier Inn hotel. The Cardiff property, in the Roath area of the city, will have 138 rooms. A second similarly sized ZIP property has already been agreed for Southampton on England’s south coast and more sites are under consideration.
France, Benelux and Portugal led European hotel industry growth during H1 2018
The latest ECM-MKG European Destinations Observatory report highlights that, in European cities, Revenue Per Available Room (RevPAR) experienced a +3.6% year-on-year growth across the first six months in 2018. The Occupancy Rate also increased by +0.9 points and the Average Daily Rate (ADR) by +2.3%. Midscale and Upscale/Upper Upscale are on a particularly dynamic trend, according to the report, with a RevPAR that rose respectively by +4.3% and +3.1% across the period, compared to last year. Overall, growth was observed throughout Europe, but especially in France, Benelux and Portugal.
Chopin Airport Development to operate new Marriott hotel complex
Chopin Airport Development has announced plans to operate a new Marriott hotel complex in Warsaw’s Mokotów district under a five year contract. The complex will be branded as a joint Moxy and Residence Inn hotel with 312 rooms across a 15,500sqm area. These will be split between 198 rooms at the Moxy property and 114 across the Residence Inn apartment building.
Small capsule hotel opened at Astana’s Nursultan Nazarbayev Airport
A new capsule hotel has been opened at Nursultan Nazarbayev International Airport in Kazakhstan’s new capital Astana. The property has only ten guest rooms and is available at an hourly rate for KZT1500 (approximately USD4) for the first hour and KZT1000 for each subsequent hour.
Kiev’s Igor Sikorsky Airport considers hotel, business centre and cargo terminal construction
Kiev Igor Sikorsky International Airport chairman Denis Kostrzhevsky has confirmed the airport will consider the construction of a hotel alongside a business centre and cargo terminal as part of investments across the next two years. Mr Kostrzhevsky told local media that USD5 million was invested into apron expansion in 2017 and terminal A reconstruction is being funded in 2018 and 2019.