Check in! – latest hotel highlights from across EMEA

The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.

  • Marriott to grow new UAE hotel openings from six to eleven before year-end as it grows inventory to over 17,000 rooms
  • Hard Rock Hotel Madrid to bring music-inspired destination for visitors to Spain’s capital city
  • STR: London hotels hit four year September low
  • Intercontinental Hotels Group brings Avid brand into European market
  • easyJet to expand hotel bookings service and is in talks with operators to add hotels
  • Upcoming Palermo Airport construction work includes new hotel project
  • Airhotel Express at Moscow Domodedovo welcomes 6000 guests in first year

Marriott to grow new UAE hotel openings from six to eleven before year-end as it grows inventory to over 17,000 rooms
Marriott International continues to reinforce its position as one of the leading hospitality companies in the United Arab Emirates (UAE) with the expected addition of 11 new properties by year-end and a robust development outlook over the next five years. Year-to-date, the company has added six new properties and is scheduled to add five more in the country – bringing its portfolio in the UAE to 59 properties and over 17,000 rooms across six Emirates. Two of the company’s openings this year feature regional brand debuts – the eco-conscious Element Hotels brand, which opened earlier this year in Dubai, and the EDITION brand, which is scheduled to open in Abu Dhabi later this year. The company is gearing up to open five new properties by the end of the year.  These include the Courtyard by Marriott Al Barsha; Four Points by Sheraton Sharjah – the company’s second property in Sharjah; Aloft Dubai South – the first hotel to open in the Dubai South district; The Abu Dhabi EDITION – the EDITION brand’s first property in the region; and W Dubai – The Palm.


Hard Rock Hotel Madrid to bring music-inspired destination for visitors to Spain’s capital city
Working in collaboration with European real estate specialists, ActivumSG Capital Management Ltd. (ASG) Hard Rock International will bring its signature vibe to the Spanish capital with the opening of the 159-room music-centric Hard Rock Hotel Madrid in 2019. Situated within a prime location in the heart of the vibrant city, Hard Rock Hotel Madrid will be located opposite the historic Museo Nacional Centro de Arte Reina Sofía in the Atocha district of Madrid. ASG acquired the site of the soon-to-be hotel when it was a municipal office building, and is leading an extensive EUR25 million programme to reposition it as an upper upscale 4 plus star hotel.


STR: London hotels hit four year September low
Preliminary data from benchmarking specialist STR shows that London hotels showed a weak performance in Sep-2018 with absolute average daily rate (ADR) and revenue per available room (RevPAR) levels the lowest for a September since 2014. This was despite , London Fashion Week (13-18 September) and the Professional Lighting and Sound Association trade show (16-18 September) boosting performance levels on those event days. Overall supply was up +1.9% and demand rose +1.7% leading to occupancy slipping -0.1% to 86.9%. ADR slipped -3.1% to GBP158.93, while RevPAR fell -3.2% to GBP138.04. STR will release its full September results later this month.


Intercontinental Hotels Group brings Avid brand into European market
Just over a year after launching the mid-scale Avid brand in the United States of America (USA) and following hotel singings across the Americas, Intercontinental Hotels Group (IHG) has signed a first European deal to open 15 Avid hotels in Germany. The Avid hotels are part of a multiple development agreement (MDA) with existing partner GS Star GmbH which will see hotel deals signed within three years and opened within five. The first new-build avid hotel is planned to open by 2020. The first avid hotels property opened in August this year in Oklahoma City and IHG has already received strong owner interest in the U.S., Canada and Mexico with 130 signings.


easyJet to expand hotel bookings service and is already in talks with operators to add hotels
easyJet is in discussions with both large scale and independent hotel operators to expand its ‘easyJet holidays’ bookings division. easyJet CEO Johan Lundgren added: “We are putting 20 million people on our planes and 19.5 million of them book their accommodation elsewhere. We want to increase that conversion”. Commenting on the scale of easyJet holidays’ expansion, Mr Lundgren added: “We will be working with a few selective partners but with a good range of destination… We don’t need to sell as many hotels as booking.com”.


Upcoming Palermo Airport construction work includes new hotel project
Gesap SpA president Tullio Giuffrè has confirmed work will commence Palermo Falcone Borcellino Airport terminal restructuring and seismic reinforcement works in Mar-2019, with construction expected to be completed 2.5 years after commencement. Mr Giuffrè also noted plans to publish an expression of interest notice for construction of a 40 room hotel at Palermo Airport in the next month.


Airhotel Express at Moscow Domodedovo welcomes 6000 guests in first year
Moscow Domodedovo Airport has this month celebrated the first anniversary since the opening of its Airhotel Express. More than 6000 guests have reportedly stayed at the hotel in the year ended Oct-2018 with Russians, Germans and Americans the largest markets for guests. The busiest periods were during the Christmas holidays and the World Cup when the hotel was in high demand among fans from Latin America. The rest of the time, more than 50% of visitors were passengers on a business trip, and 30% were families with children.