Check in! – latest hotel highlights from across EMEA

The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.

  • Best Western reveals new hotel prototypes in addition to its new Sadie and Aiden boutique brands
  • Amadeus completes acquisition of TravelClick
  • After successful London trial, Marriott expands homeshare offer to include Lisbon, Paris and Rome
  • Hyatt Hotels buys Two Roads Hospitality and create dedicated lifestyle division
  • Hilton adds to its Curio Collection by opening Legend Hotel Lagos Airport

Best Western reveals new hotel prototypes in addition to its new Sadie and Aiden boutique brands
Best Western Hotels and Resorts unveiled three new prototypes that will modernise its Best Western, Best Western Plus and Best Western Premier brands. The move comes on the heels of the company’s award-winning brand refresh, which began in 2015 and unveiled a fresh new look for the hospitality giant, along with an extensive brand portfolio. The revamped Best Western prototype focuses on “smart, modern design with high-end impact and well thought out rooms for every traveller”, the new and improved Best Western Plus prototype brings “affordable elegance” to the modern-day traveller, while the all new Best Western Premier Prototype welcomes guests “with a luxurious experience and elegant atmosphere”. The new prototypes are expected to roll out by the end of 2018 and follow hot on heels of the launch of new boutique brands Sadie and Aiden. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment with the conversion brands offering developers “an opportunity to reposition existing properties to improve their performance and enhance their asset value,” according to Best Western.


Amadeus completes acquisition of TravelClick
Amadeus has confirmed the completion of its acquisition of TravelClick after receiving regulatory approval. The USD1.5 billion cash transaction expands Amadeus’ presence in the hospitality sector with mid sized chains and independent hotels. Amadeus president and CEO Luis Maroto stated: “In a highly fragmented market, Amadeus now has the people and the technology to help all hoteliers rise to the challenge of delivering a great experience for their guests”. TravelClick will become part of Amadeus’ Hospitality customer unit, which will be led by Francisco Pérez-Lozao.


After successful London trial, Marriott expands homeshare offer to include Lisbon, Paris and Rome
Marriott International has expanded of its homesharing pilot to include Paris, Rome and Lisbon in addition to London. Travellers can now choose from more than 340 properties across the four European markets with the ability to earn and redeem points across Marriott’s loyalty platform. This follows on the heels of a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company. “Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” explains Adam Malamut, chief customer experience officer, Marriott International. “We are always innovating to meet the evolving needs of travellers, and expanding into homesharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”


Hyatt Hotels buys Two Roads Hospitality and create dedicated lifestyle division
Hyatt Hotels Corporation has acquired Two Roads Hospitality, an international lifestyle hotel management company with a unique collection of distinctive brands, properties and a robust development pipeline around the globe. The acquisition consists of a base purchase price of USD480 million, with the potential for Hyatt to invest up to an additional USD120 million in the aggregate, contingent on the outcome of certain terms to be individually defined after closing. Through the addition of Two Roads, its established lifestyle brands and the management agreements for the majority of its 85 properties in eight countries, Hyatt will expand its brand presence into 23 new markets while enhancing its offerings in lifestyle hotel experiences and wellbeing. After the close of the transaction, which is expected later this year, Hyatt says it will create a dedicated lifestyle division as a catalyst to bring together the operations of Two Roads’ and Hyatt’s lifestyle brands. It also plans to integrate the Two Roads brands into the World of Hyatt programme in 2019. Two Roads was formed from the merger of Commune and Destination Hotels, with over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space, including Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts.


Hilton adds to its Curio Collection by opening Legend Hotel Lagos Airport
Hilton has announced the opening of its new Legend Hotel Lagos Airport, Curio Collection by Hilton, its 500th property across Europe, the Middle East and Africa. The hotel is located at Lagos Murtala Muhammed International Airport. It is adjacent to the airport’s private jet terminal and offers an immigrations and customs desk in the hotel for private jet passengers. The 54 room hotel is also approximately 5km from the domestic terminal and 1km from the international terminal.