Check in! – latest hotel highlights from across EMEA

The Blue Swan Daily brings you a round up of some of the latest hotel news from across Europe, Middle East and Africa.

  • Travelodge delivers strong H1 performance with revenues up +8.0% and RevPAR rising +3.1%
  • AccorHotels grows its hub presence as Mercure Hotel Frankfurt Airport opens in Nov-2018
  • easyHotels aims to bring branded quality budget accommodation into Blackpool market
  • HRS becomes exclusive hotel partner for Eurowings, companies seeking a ‘common path’ to digitisation
  • ‘Prizeotel’ Munich Airport hotel project acquired by German insurance company
  • Aegean Airlines ends its loyalty redemption arrangements with hotels

Travelodge delivers strong H1 performance with revenues up +8.0% and RevPAR rising +3.1%
The budget hotel chain Travelodge has boosted in H1 revenues by 8.0% to GBP£317.2 million as availability of its new SuperRooms premium economy product and strong trading helped it outpace the rest of its segment (STR MSE) by 2.7 percentage points with revenue per available room up to GBP38.68. It says this strong revenue growth has helped to mitigate the impact of significant cost increases, particularly the National Living Wage and higher operational costs including the impact of occupancy increases. Occupancy levels rose by 2.1 percentage points to 75.6%, with UK like-for-like average room rate seeing modest growth from GBP51.07 in 2017 to GBP51.14. The performance in the period was also boosted by “good growth”  in food and beverage sales.  Looking ahead Travelodge says the UK continues to be in “a period of economic uncertainty” with the sector facing “a number of significant regulatory and inflationary cost pressures”. It believes the demand for budget hotels “remains good” and in the early weeks of the third quarter it has modestly improved RevPAR growth in the segment. However, it warns that “significant cost pressures remain and will continue in the short-term”.


AccorHotels grows its hub presence as Mercure Hotel Frankfurt Airport opens in Nov-2018
AccorHotels announced it plans to open the 205-room Mercure Hotel Frankfurt Airport Langen in partnership with BrownHouse Management GmbH on 01-Nov-2018. The hotel, currently operated under the Steigenberger brand, is located 10km from Frankfurt Airport and will undergo renovations to restaurant, bar, air conditioning and public areas over the next two years. It will be the fifth property across the AccorHotels portfolio located within the immediate vicinity of the airport. “Frankfurt Airport is strategically very important for our development and we have been looking for a property for a long time. We are very pleased to be working with AccorHotels and are convinced that the Mercure brand is the right product at this location,” says Yoav Itzhaki, managing director of BrownHouse Management.


easyHotels aims to bring branded quality budget accommodation into Blackpool market
easyHotel plc, the owner, developer and operator of the super budget hotel brand, has acquired a 999-year lease on a site at 429 The Promenade, Blackpool, to develop a purpose-built 103-room easyHotel, subject to receiving planning permission. The site will be developed for a purpose-built hotel and two A3 units for restaurants or cafes on the ground floor, which are expected to be sold once the development has completed, and the units have been let. The hotel is expected to open during the Group’s 2020/21 financial year. Located on the city’s iconic Promenade, the site is ideally situated, less than 500 metres from Blackpool South Station, in the heart of the premier seaside resort, in the North of England, which receives more than 10 million visitors per year. easyHotels says it sees an opportunity “to deliver a guaranteed standard of accommodation” to those visiting Blackpool as the market is famously dominated by small unbranded hotels and B&Bs, 93% of which, it says, have no quality grading. easyHotel has recently opened three further owned hotels in Leeds, Sheffield and Barcelona (Spain) as well as two franchised hotels in Reading and Belfast. This takes the total number of owned rooms open to 1,130 with a further 1,938 franchise rooms now open. It says: “All five hotels are trading strongly and in line with management expectations”.


HRS becomes exclusive hotel partner for Eurowings, companies seeking a ‘common path’ to digitisation
Eurowings has selected Hotel Reservation Service (HRS) as its exclusive hotel partner. HRS’ hotel offering will be available for booking via the Eurowings website as of Dec-2018. The companies have also aligned loyalty programmes, with one mile generated in Eurowings’ Boomerang Club scheme for every euro spent on hotel bookings. Additionally, myHRS registered customers are now able to earn Boomerang Club miles alongside BahnBonus points and Miles & More. Eurowings and HRS are also collaborating on a “common path to digitisation that seamlessly covers all travel related services on the Eurowings website”.


‘Prizeotel’ Munich Airport hotel project acquired by German insurance company
Germany’s Württembergische Lebensversicherung insurance company has acquired the ‘Prizeotel’ designer hotel project under construction at Munich Airport business park. The boutique hotel is scheduled to open in 2H2019 with more than 160 rooms. The property is being developed by a Hamburg project developer in a joint venture with a Hamburg family office.


Aegean Airlines ends its loyalty redemption arrangements with hotels
Greek carrier Aegean Airlines has ended its Miles+Bonus programme partnerships with Kalari Heritage Hotel and the Aeolis Hotel as it revises its loyalty arrangements. Miles+Bonus members will be unable to earn or redeem miles with immediate effect but still have a year to claim for previous stays.