The Blue Swan Daily brings you a round up of the latest key hotel news from across the South Pacific and the world.
Accor embark on bold dual venture with prominent Victorian ‘Brady’ family
Accor, together with prominent Victorian ‘Brady’ family of Amber Property Group, today, made a major dual hotel announcement. Entering the hotel scene for the first time, the Brady family will own The Sebel Melbourne Ringwood and Peppers Melbourne Richmond, both new-build hotels for Ringwood in Melbourne’s east and the historic Bridge Street in Richmond. Both hotels are scheduled to open in 2021/2022, respectively.
The Sebel Melbourne Ringwood will add 103 serviced apartment-style rooms to Melbourne east’s growth corridor in Ringwood. Spanning seven-floors, the property will feature, 48 studio apartments, 48 one-bedroom suites and 7 two-bedroom suites, with a fitness centre, two function rooms, a restaurant, reception area, and lobby bar/cafe.
Located 23km east of Melbourne’s CBD, Ringwood is a leafy suburban area in the midst of transition into a decentralised business hub. With the Victorian Government focused on decentralising business outside of the CBD, Ringwood has been identified as a growing Melbourne pocket, benefiting from major arterial roads and rail connections, and as a gateway to Victoria’s premier food and wine destination, the Yarra Valley.
Peppers Melbourne Richmond, located on the historic 1800’s Bridge Street, will celebrate its heritage with a blended historic yet modern façade. With 83 guestrooms, the hotel will feature a restaurant, bar, and health & fitness centre. Located just 1km from the Melbourne Cricket Ground, Peppers Melbourne Richmond will service patrons attending the Boxing Day Test, AFL games, State of Origin and other big name events.
With the newly upgraded $1.3b Epworth Hospital located within 300m, Peppers Melbourne Richmond will also act as a great auxiliary service to the hospital, with limited hotel infrastructure in the existing area.
PriceLine releases study on US traveller preferences by over four generations
PriceLine released (24-Sep-2019) its ‘Generation Travel Index’ survey covering four generations of US travellers: Generation Z, Millennials, Generation X and Baby Boomers. The survey found that the cost of travel is the most important consideration for US travellers, and this priority grows over time. According to the survey:
- 75% of Millennials reported cost is their top priority when planning a vacation, a figure that rises to 80% among Generation X, and up to 86% of Baby Boomers. 67% of Gen Z travelers do believe that price is paramount, being the least cost sensitive generation on the whole, and also the likeliest to characterise themselves as “big spenders” on vacation;
- If given an extra USD100 to spend on vacation, 25% of travellers stated they would spend it on “unique experiences,” the most cited option, rather than airfare or lodging. 18% stated they would spend it on food, 7% would spend the money upgrading their hotel, and only 5% would spend it on airfare;
- 48% of Gen Z respondents report that photos posted to social media inspire them to travel, the most among all age groups. Gen Z travellers are the most likely age group to describe themselves as “thrill seekers” when they travel. Nearly one in five (19%) say they travel to experience “new, extreme” thrill;
- As travellers age, a desire for relaxation grows: 36% of Gen Z US travellers describe themselves as “relaxers”, compared to 41% of Millennials (41%), 50% of Generation X travellers and 68% of Baby Boomers (68%);
- For all Americans, “sustainability” was cited as the most important factor when choosing an airline or hotel. It was chosen first by 52% of respondents in the study. The middle generations – Millennials (57%) and Generation X (55%) were the two likeliest to consider sustainability the top consideration, though that opinion was shared by nearly half of Gen Z (48%) and Baby Boomers (46%);
- 51% of respondents also reported no loyalty to any one airline or hotel brand, while 22% said they were loyal to a “small number” of brands. Baby Boomers were the least brand-loyal across all generations, with 59% of Boomers reporting no allegiance whatsoever;
- 82% expect WiFi to be free when they travel, within a hotel in particular. WiFi tops the list of hotel amenities that US travellers would be least willing to pay for. The younger the respondent, the less willing they are to pay;
- On a flight, US travellers cited “extra leg room” and “higher class” seating (both 35%) as the fee they would be least willing to pay for. Early check in and the ability to select their seat were the most popular options, cited by 29%.