The Blue Swan Daily brings you a round up of the latest key hotel news from across the South Pacific.
Accor launches its new lifestyle brand TRIBE
Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE. Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to establish itself in the lifestyle sector in order to offer an ever-greater range of experiences and to satisfy the needs of its customers and partners.
TRIBE, a custom-made solution for new needs and desires. Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travellers seek a high-quality hotel experience at an affordable price. TRIBE aims to surprise travellers with an original, exciting and carefully curated offer that focuses on style rather than price. Tribe is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors. TRIBE intends to meet the expectations and requirements of customers in a ground-breaking way. With a flexible and unique model, the new “TRIBE” concept targets an international clientele of regular travellers. Whether traveling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.
Rise of the Hotel Micro-Community
The transformation of high-end hotel lobbies into ‘micro-communities’ – places where hotel guests and locals can enjoy a mix of goods and services is becoming a popular trend in the hotel sector.
According to SME business travel provider Corporate Traveller, hotels are evolving from destinations into micro-communities where there’s a greater emphasis on collaborating with local businesses.
Corporate Traveller General Manager Jess Anscombe, said hotels in Australia and overseas have been transforming their offering to provide a complete destination where guests can enjoy dining options, shopping, health, beauty services, entertainment, the hotel pool or a sauna.
“These hotels are positioning themselves as micro-communities within their local neighbourhoods – welcoming business travellers, as well as those who live close-by. Hotels are looking to differentiate themselves from the competition and designing lobbies and surrounding precincts so they can operate as chic retail, dining and leisure hubs in their community,” Jess said.
“These kinds of hotels are targeting business and leisure travellers who may not have the time to venture too far and enjoy having a hub right underneath their hotel, which is bustling with people and services. This kind of micro-community allows time strapped travellers to enjoy more from their overnight business trips – particularly if shops, restaurants and entertainment is easily accessible after they’ve finished work.”