The Blue Swan Daily brings you a round up of the latest key hotel news from across the South Pacific.
- The Star proposes further AUD2 billion-plus investment at the Gold Coast;
- Hilton announces new hotel brand; ‘Motto by Hilton’ which will deliver affordable accommodation.
The Star proposes further AUD2 billion-plus investment at the Gold Coast
Queensland State Government approval of a mega masterplan for The Star Gold Coast could see The Star Entertainment Group and its partners inject more than AUD2 billion in additional tourism investment across South East Queensland (SEQ). The Star Entertainment Group MD and CEO Matt Bekier welcomed the Premier’s announcement of Government support for its future vision at the Gold Coast. “The masterplan in its entirety would see The Star Gold Coast boast more tourism accommodation than any other resort in Australia.” Mr Bekier said. “The 3000 hotel rooms and apartments would also exceed what the world-renowned Marina Bay Sands in Singapore offers, and be on a scale to compare with the largest integrated resorts in Las Vegas.”
Along with four additional towers including more hotels, the AUD2 billion-plus expanded masterplan proposed by The Star and its Hong Kong-based partners, Chow Tai Fook and Far East Consortium, includes:
- Significant new restaurant and bar precincts;
- Increased entertainment and retail options;
- Lush new resort facilities.
Hilton announces new hotel brand; ‘Motto by Hilton’ which will deliver affordable accommodation
Hilton announced the launch of Motto by Hilton, its newest affordable lifestyle brand. Hilton president and CEO Christopher J. Nassetta said: “With Motto by Hilton, we are bringing to market something the industry has never experienced with its flexible and affordable room product, desirable locations and guest-empowered service.” Motto by Hilton takes a fresh approach to modern travel culture. It is a micro-hotel with an urban vibe in prime global locations.
Hilton evaluated the emerging lifestyle hostel model globally to understand the opportunity to enhance the shared room concept. But, extensive research showed that travelers who stay in hostels, in fact, do not like rooming with strangers and often book just with their friends or family. They want more from their hostel experience but are limited by current options in the market.
As it evaluated the existing market, Hilton quickly understood that what these travelers wanted was an affordable urban lifestyle brand – one that combined comfort and accessibility with travel and lifestyle trends. This global brand will be made up of a carefully curated portfolio of hotels in the most desirable urban destinations throughout Europe, the Americas, the Middle East and Asia Pacific.