The Blue Swan Daily brings you a round up of the latest key hotel news from across the South Pacific.
- AccorHotels launches multi-million dollar consumer advertising campaign;
- IHG to open design-led Holiday Inn in Melbourne’s Coburg;
- Hyatt to develop second Centric property in Melbourne;
- Airbnb partners with Sydney based property manager Hometime.
AccorHotels launches multi-million dollar consumer advertising campaign
AccorHotels is launching a new advertising campaign in Australia that highlights real-life examples of heartfelt service across the AccorHotels network. The multi-million dollar ‘From the Heart’ campaign, which first airs on 14-May-2018, will play on TV and online throughout the year. The campaign depicts the cultural transformation that AccorHotels has undertaken which empowers over 10,000 staff throughout its hotels including Sofitel, MGallery by Sofitel, Pullman, Swissôtel, The Sebel, Grand Mercure, Novotel, Mercure and ibis with the freedom to go ‘off-script’ to provide spontaneous gestures that transform hotel stays.
IHG to open design-led Holiday Inn in Melbourne’s Coburg
IHG has signed a deal with Barnes Capital to open a Holiday Inn in Coburg, one of Melbourne’s northern suburbs, in 2020. Holiday Inn Melbourne Coburg will feature a gym and large meeting facilities, as well as a bar and all-day dining. The 150-room new-build hotel will show off a bold, new design statement for Holiday Inn, created by architects Hachem, with its mirrored glass design destined to become a landmark in the heart of Coburg. IHG senior director of development – Australasia Abhijay Sandilya, said: “Holiday Inn is famous for bringing Joyful experiences to guests across the globe, and Holiday Inn Melbourne Coburg will be a shining example where magnificent design meets great service. We are thrilled to bring the world’s best-known hotel brand to regional areas, suburbs and other pockets of Australia that are crying out for a great place to stay.”
Hyatt to develop second Centric property in Melbourne
HYATT announced plans to develop a second Centric property in Australia, after signing a management agreement with the developers, Little Projects, for a 280-room hotel planned for Melbourne’s CBD. The Hyatt Centric Melbourne is expected to be opened in 2020 and will be located in Downie Street in the city’s south-west corner. It will follow the Hyatt Centric Hobart which is currently under construction and set to be opened in 2019.
Airbnb partners with Sydney based property manager Hometime
Airbnb announced a new partnership with Sydney-based property management company Hometime in order to provide hosts with more support. In the Australian and New Zealand first, users will be able to co-manage their properties with Hometime professionals, who will take care of guest enquiries, bookings, property access, as well as cleaning and linen changes.