Business class remains an ‘aspirational product’: La Compagnie EVP sales

    La Compagnie co founder, EVP sales and marketing Jean-Charles Perino said business class is an “aspirational product”, arguing 22% of passengers have never purchased business class air travel before (Business Insider, 17-Jul-2019). He said the airline’s share of business passengers is growing, estimating two thirds of the carrier’s traffic is comprised of business oriented passengers. “TMCs and all the corporate agents are roughly 40% of our total sales”, he added.