British Airways is funny…wait, what?

It seems like only last week we declared Air New Zealand the king of airline safety videos, and while we stand by that, there is a new player in the game and believe it or not, its British Airways. Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ impressive new safety video, which is actually quite funny.

The new film features some of Britain’s most well-known comedians and personalities, aimed at charming travellers and raising money for British Airways and Comic Relief’s global charity, ‘Flying Start’.

The star power is out in force in this video which actually does provide an engaging and impressive attempt at humour. The celebrities are seen auditioning in sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

There is even a bleeped-out word or two from Gordon Ramsay, the iconic voice of Sir Ian McKellen and (our favourite part) Rowan Atkinson’s hilarious slapstick so well suited for a video like this its uncanny.

Unfortunately, you won’t be able to see the video onboard a BA flight until the beginning of Sep-2017.

British Airways’ chairman and CEO Alex Cruz said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Take a look at Air New Zealand’s recent video: Air New Zealand’s fantastical journey leaves everyone scratching their heads