Brand USA stresses importance of China market

Brand USA stated (10-Sep-2018) China is the fifth largest international market in terms of visitation into the US and the Chinese market is the number one market in spending for their travel to and within the US, totalling USD33 billion in travel exports for 2016. Travel and tourism exports account for 61% of all US services exports to China, injecting nearly USD91 million per day into the US economy. Brand USA has several China specific consumer marketing campaigns, travel trade outreach programmes and cooperative marketing platforms. The consumer marketing is tailored entirely to the China market and features heavy digital and social presence across established and emerging Chinese channels. [more - original PR]