Boxever and Norwegian enter five year AI personalisation agreement

    Boxever and Norwegian (09-Dec-2019) entered a five year agreement for Boxever to provide its AI personalisation platform for the airline’s long term personalisation strategy. Boxever’s personalisation platform will be a structure for the carrier’s customer facing channels to ensure relevant individual marketing to customers. The airline’s extensive personalisation strategy will utilise data to deliver a more customer centric experience and allow for reduced IT costs as well as streamlining of the marketing processes. [more – original PR]