Booking Holdings acquires FareHarbor in push for share of tours and activities

Booking Holdings agreed (19-Apr-2018) to acquire FareHarbor, a Denver based software company focused on tours and activities. FareHarbor will operate as an independent business within Booking Holdings but will sit within the Booking.com part of the business. Terms of the deal have not been disclosed. The company's senior management team will report to the Booking.com leadership team headed by CEO Gillian Tans. Ms Tans commented: "Today travel is fuelled by technology, yet the local experiences and attractions marketplace is still largely offline... FareHarbor's technology allows local tours and attractions to easily bring their businesses online. We see an immense opportunity to leverage this technology to bring more local experiences online, benefitting the entire global travel ecosystem for both consumers and local businesses by allowing them to connect instantly through a seamless digital experience". [more - original PR]