BLOG: Live from Dublin – insights from the CAPA Airline Leader Summit

Welcome to live coverage from The Blue Swan Daily of activities in Dublin, Republic of Ireland at the CAPA – Centre for Aviation Airline Leader Summit.

It’s hardly a secret that the airline industry is facing myriad challenges, notably in the marketing and distribution areas, as companies with personalised data, and the analytics and artificial intelligence to go with it, become greater threats to the stability of the traditional airline model. The main summit theme this year is “Airlines making money: a vision of the future”, with the underlying theme of disruption and change.


AGENDA – View the full CAPA Airline Leader Summit agenda.

LIVE STREAM – CAPA – Centre for Aviation are pleased to offer a free live stream of the Airline Leader Summit. To access, visit centreforaviation.com during the event hours.

JOIN THE CONVERSATION! Follow the CAPA Airline Leader Summit on Twitter and if you have any comments on the topics being explored at the Summit then join the debate: #CAPASummit.


Friday 18-May-2018

13:00 – CAPA Airline Leader Summit 2018 … DONE!

A big thank you from all of the CAPA – Centre for Aviation team to everyone who attend the CAPA Airline Leader Summit 2018 at the Powerscourt Resort & Spa, south of Dublin, as well as all the sponsors that made the event possible. We hope you enjoyed all the insightful discussions whether in attendance in Dublin, via our live stream or from following the blog.


Friday 18-May-2018

12:45 – Some final tweets via #CAPASummit


Friday 18-May-2018

12:15 – More coverage of the CAPA Airline Leader Summit from Reuters

“There is still a possibility that flights will not be able to take place the day after Britain’s planned departure from the European Union next year, an EU official said on Friday,” reports Reuters from the comments Henrik Honolei, director general for Mobility and Transport at the European Commission made during a panel session earlier today at the CAPA Airline Leader Summit.


Friday 18-May-2018

12:00 – Up next… the cost equation: cutting costs and strategies for competing with low cost carriers 

Underlying cost is necessarily a key part of an airline’s revenue outcome. Maintaining cost discipline is a complex art. It is made more difficult by the fluctuations in uncontrollable input costs such as fuel, but every full service airline is continually seeking to reduce costs by 3 to 4% per annum.This continually raises the bar – or lowers it. The fact that fuel prices slumped over the past three years has in many cases reduced the intensity of management determination to cut every cost possible. The resulting 10-20% reductions in cost thanks to lower input costs tended to make marginal attempts appear futile, in turn making it harder to persuade employees to accept frugality. As fuel prices rise again, the need to regain cost discipline becomes imperative; but only so much can be achieved when starting from a high base.

Meanwhile, low cost carriers have proliferated and intrude increasingly into areas where full service carriers previously dominated, both long and short haul.This has created the need for new initiatives which necessarily extend beyond mere cost saving in the legacy airline. Achieving adequate cost reductions to meet future market conditions simply are not possible from the current levels; to use the Irish idiom, if you want to get there, I wouldn’t start from here. On the basis of if you can’t beat ‘em join ‘em – or at least emulate them – new approaches are being adopted.


Friday 18-May-2018

11:45 – Financial Times transport correspondent is networking in Dublin

It was great to meet Josh Spero, the acting transport correspondent at the Financial Times, at the CAPA Airline Leader Summit in Dublin, here to meet the high profile airline executives attending.


Friday 18-May-2018

11:30 – Women in transport – EU’s platform for change

With only 22% of women, the transport sector is not gender balanced. As such the European Union launched the ‘Women in Transport – EU Platform for change’ in Nov-2017 to strengthen women’s employment and equal opportunities for women and men in the transport sector.


Friday 18-May-2018

11:15 – Up now… Airports and airlines sharing data to enhance market penetration (make more money) and customer satisfaction. A pipedream?

When it comes to cooperation, airports and airlines typically revolve in separate hemispheres, colliding only when discussions turn to charges and “who owns the passenger”. Yet each of them collect enormously valuable granular data about customer behaviour that they can only maximise if they combine it with the other. There are visionaries on both sides who see the opportunities, but mutual suspicion mostly prevails.


Friday 18-May-2018

11:00 – Winding Tree to announce new deal with ‘one of the major players’


Friday 18-May-2018

10:45 – join the debate – more from #CAPASummit


Friday 18-May-2018

10:30 – more industry insights from Willie Walsh

Here’s some more from Willie Walsh, CEO of IAG from this morning’s opening panel discussion…


Friday 18-May-2018

10:20 – Travel data in 2020 – Mezi’s three ‘crazy predictions’!


Friday 18-May-2018

10:10 – ‘Blockchain enables us to move from trust to truth’

Ahead of the panel session, Mezi, vice president, global travel strategy & partnerships, Johnny Thorsen sets the scene on Blockchain.


Friday 18-May-2018

10:00 – Up Next … The “new entrants”: Blockchain, Winding Tree, data miners and a host of apps

Literally tens of thousands of travel related apps are under development and fundamentally new forms of transacting business are emerging. Combining that with the growing effectiveness of artificial intelligence adds another dimension to the equation. Then add to that the proliferation of large web based entities like Amazon, google, Facebook, Alibaba and others who have massive potential for data mining across the travel spectrum. Coming to grips with the new potential and how all of these might fit together offers myriad opportunities. However, sorting out what is important and sustainable is key to making the right executive decisions.


Friday 18-May-2018

09:45 – Brexit remains a big discussion point as legitimate concerns remain over the post Brexit aviation landscape


Friday 18-May-2018

09:45 – Insights from the opening panel


Friday 18-May-2018

09:30 – Ryanair COO says pilot staffing situation has stabilised

Reuters’ Victoria Bryan spoke to Ryanair COO Peter Bellew on the sidelines of the summit yesterday. He told her issues with pilot staffing have stabilised, with would-be Ryanair pilots queuing up to join the airline after the company decided to recognise unions and offer direct contracts. “After Christmas, we will have the capacity to train the pilots right up to a fleet of 550 aircraft. We will have less than 500 aircraft next year, so we’re in good shape,” he said.

Here’s her story: Ryanair COO says pilot staffing situation has stabilised


Friday 18-May-2018

09:00 – Up Now… Trapped in the geriatric framework. The outlook for Europe and the North Atlantic as Brexit looms

While sales and distribution seem to have no territorial boundaries, the actual operation of airlines remains trapped in the archaic design of 70 years ago. The constraints of the bilateral system are a massive constraint on airlines’ ability to make truly commercial decisions.Open skies is a chink in that armour, albeit perhaps a diminishing one, but nothing illustrates the shortcomings of the system better than the tremors created by Brexit. Despite the uncertainty created, the UK remains one of the world’s key aviation markets and will now be forced into a transition to an as yet unknown set of bilateral and multilateral relationships. Negotiating a package with the multiple interests of the EU countries is one thing; recreating a complex North Atlantic multilateral is another. An array of innovations has been enabled by the freedom created by both the Single Market and the US-EU multilateral, many of them strenuously opposed by US and other pilots unions, so disruption is clearly on the cards.


Friday 18-May-2018

08:30 – Join the debate – more from #CAPASummit


Friday 18-May-2018

08:00 – Photo highlights from yesterday


Friday 18-May-2018

07:00 – Welcome to day two at the CAPA Airline Leader Summit

It’s an early start and the agenda doesn’t kick off for a couple of hours but the CAPA team are on site to make sure everything is ready on what is sure to be another interesting day of discussions.


Thursday 17-May-2018

23:00 – McGills is buzzing… but it is good night from us!

Delegates are enjoying the hospitality of Travelport in the McGills bar at Powerscourt as they unwind after the day’s programme. Join us tomorrow morning for another day of debate and discussions. Topics during the morning session include…

  • Panel: Trapped in the geriatric framework. The outlook for Europe and the North Atlantic as Brexit looms
  • Keynote and Panel: The “new entrants”: Blockchain, Winding Tree, data miners and a host of apps
  • Panel: Airports and airlines sharing data to enhance market penetration (make more money) and customer satisfaction. A pipedream?
  • The cost equation: cutting costs and strategies for competing with low cost carriers

Thursday 17-May-2018

22:00 – From Open Skies to Women in Aviation via Comfort Animals

The laughter rocked around Powerscourt this evening as the CAPA Powerscourt Dinner Debate discussed a range of topics from Open Skies to Women in Aviation via Comfort Animals. It was enlightening and humorous in equal measure. A fly on the wall could tell so many stories.


Thursday 17-May-2018

19:15 – The tables are set and the drinks are ready!

The tables are set and the drinks are ready for the CAPA Powerscourt Dinner Debate ‘Is Open Skies Closed for Business’ which will commence shortly.





Thursday 17-May-2018

18:15 – Reuters: Flybe forecasts tough times due to fuel costs, staffing and Brexit

Flybe expects rising fuel prices, staffing crunches and Britain’s exit from the European Union to mean a challenging period ahead for carriers, the regional airline’s chief executive said. “We have fuel challenges arriving, foreign exchange, we need to be prepared for pilot shortages. It’s a tough environment,” Christine Ourmieres-Widener told Reuters on the sidelines of the summit today.


Thursday 17-May-2018

17:50 – At the end of the day!

A busy day’s programme comes to an end with people in high spirits with the networking area still packed with delegates talking about insights from the day’s discussions. At tonight’s Powerscourt CEO Dinner Debate we will be approaching the always controversial subject of Open Skies with a session titled ‘Is Open Skies Closed for Business?’. This is a closed session so unfortunately we are closed for business and cannot provide any updates on the blog.


Thursday 17-May-2018

17:20 – Understanding the future travel digital ecosystem and ensuring you don’t miss the ‘plane

While Bobby Healy, chief technical officer at leading B2B technology platform CarTrawler, acknowledges he is not the biggest fan of the term ‘Amazon of Travel’, he accepts it is a powerful phrase being touted about by many across the industry, none more so than Irish budget carrier Ryanair. But what is clear is that airlines are certainly becoming better retailers and embracing technology to boost their offer to customers.

In aviation terms we are looking to the east for the strongest growth as the Asian region takes the more mature European airline business models and adapts them to regional needs. Mr Healy believes the industry should likewise be learning from the likes of China in terms of technology, especially in terms of mobile adoption and across Asia for their advancements in the tech space, specifically where they are going with conversational commerce and customer experience.

“China is way ahead of the West. Europe and the U.S has been completely leapfrogged by Asia on mobile. WeChat is the platform that really highlights how conversational commerce and support is taking hold there,” he explains. “Companies such as Alipay, WeChat Pay, QQ Pay and Baidu Wallet are also making towards creating a frictionless payments process.”


Thursday 17-May-2018

17:10 – The future landscape… from Ryanair’s eyes

What will the industry look like in 2030. Here’s the Ryanair perspective on the travel ecosystem in the opinion of Kenny Jacobs…

  • Global Travel Retailers will dominate;
  • Fewer better travel retailers & fewer better airlines;
  • Consumers go direct more (role of agents & GDS evolves);
  • Airlines should build a digital moat (keep customers in & others out);
  • Decline undifferentiated OTAs;
  • Data legislation could change things totally;
  • Google, Alibaba, Amazon, Priceline & X? – want to win.

… but he warns “take it all with a pinch of salt!”


Thursday 17-May-2018

17:00 – Ryanair and ‘The Amazon of Travel’, but what does it look like?


Thursday 17-May-2018

16:55 – The changing face of Ryanair

Kenny Jacobs, CMO, Ryanair highlights how the budget carrier has changed. This picture, he says, highlights the new ‘cuddly and friendly’ Ryanair.


Thursday 17-May-2018

16:45 – Up Now and closing the day’s agenda … ‘The Kenny and Bobby Show’

Ryanair, CMO, Kenny Jacobs and CarTrawler, CTO, Bobby Healy talk ‘Special Vision: 2030 – What will the Travel Digital Ecosystem look like; and the opportunities it presents’.


Thursday 17-May-2018

16:15 – Insights from the earlier social media panel discussion

Speaking during the recent refreshment break, a number of senior airline delegates confirmed that they will be taking home a lot of thoughts and ideas following this afternoon’s ‘Social media is sexy. Making money from it is getting harder’ discussion. Here’s just some of the comments that were made during the session…

KLM Royal Dutch Airlines president and CEO Pieter Elbers
  • Social media has been a “catalyst” of what we are doing, “90% of the time a blessing” 10% of times a burden.
  • Social media a driver in forming a “closer connection with customers”.
  • KLM receives 130,000 weekly messages on social media. KLM’s philosophy is to ‘be where our customers are’.
  • Social media is a ‘ripple’ in a larger theme of digitisation.
Finnair CCO Juha Jarvinen
  • Beside trying to make money, social media is about showing a “different side of an airline… more behind the scenes and authentic”.
Kenya Airways group MD and CEO Sebastian Mikosz
  • “You can generate a crisis on social media faster than any other place”.
airBaltic chairman and CEO Martin Gauss
  • Carrier to handle 4m pax in 2018. However, the carrier’s social media reaches 4m potential customers in just one week.
  • 30% of airBaltic website visitors come from social media,

Thursday 17-May-2018

16:10 – Join the debate – more from #CAPASummit


Thursday 17-May-2018

16:00 – Evolving distribution systems. Where are we up to? Rich content, NDC and more

Ahead of the panel, Travelport, global head of product & marketing, air commerce, Ian Heywood, highlights that it is no longer an ‘if’ with NDC, but “when”. “It is what, why and how we will make the journey to 2020,” he explains. 43 airlines are now certified to IATA NDC Level 3 and by the end of 2018 certified airlines will account for 59% of all passengers boarded, he says.


Thursday 17-May-2018

15:15 – Up after our refreshment break … Evolving distribution systems. Where are we up to? Rich content, NDC and more

Everyone’s keen to expand reach and leverage revenue, ancillary or otherwise. Achieving optimum value is an elusive and constantly shifting goal, as new competitive entities arrive in the market, both at the operating level and using tech to find smarter new ways of doing business. Creating a bridge between traditional and future systems, where many – often uncomfortable – bedfellows must coexist is vital to medium term success.


Thursday 17-May-2018

15:10 – ‘In the future airlines will become brands and outsource all operational/flying activities’

As one of Europe’s leading Aircraft, Crew, Maintenance and Insurance (ACMI) providers it is no surprise that CityJet, CEO, Patrick Byrne believes third party flying will become the norm for airlines. Are CityJet one of the pioneers for this new model?


Thursday 17-May-2018

15:05 – CityJet: ‘It’s about looking after the people that are loyal to the company’


Thursday 17-May-2018

15:00 – airBaltic CEO Martin Gauss highlights ‘very dynamic discussion’


Thursday 17-May-2018

14:40 – Up next … our panel discussion on the FFP Trinity: data, loot and loyalty: Using data to generate revenue  

Ever since Air Canada first floated the concept of combining loyalty with using the FFP entity as a revenue centre in its own right, there has been an uneasy and highly dynamic equilibrium between maximising income and generating loyalty. Later came the recognition that there was intrinsic value in the intimate data that passengers delivered – even those whose loyalty was limited at best. Today, any FFP that does not maximise the benefits from analysing and applying the data it gathers is falling short of its potential. Finding partners who can expand datasets and help in the analytics process is increasingly a must.


Thursday 17-May-2018

14:35 – Insights from Evert de Boer’s loyalty presentation

Here’s some of Mr de Boer’s views from his presentation…
  • Original FFPs 30 years ago were ‘fundamentally flawed’. Then move now is seeing many awards being redeemed on non air items, with airlines becoming better at aligning value;
  • Avianca using its FFP business as a financing vehicle is an example of using loyalty more effectively in the airline business;
  • 35% of spending in Australia sees accrual of Qantas loyalty programme points. Qantas is ‘virtually unmatched’ in the loyalty space.


Thursday 17-May-2018

14:25 – Up next … The FFP Trinity: data, loot and loyalty: Using data to generate revenue



Thursday 17-May-2018

14:20 – Social Media – “Does it make us more money?… the jury is out!”

Cath Lynn, sums up the social media debate perfectly with the following sentence… “Social media is a great offer, but does it make us money? The jury is out!” Lots of positive feedback for the session which was moderated with passion and energy.


Thursday 17-May-2018

14:15 – Aviation marketing consulting firm Simpliflying provides some of the highlights from social media panel


Thursday 17-May-2018

14:05 – Lots of interest from the audience for KLM keynote – via #CAPASummit


Thursday 17-May-2018

14:00 – KLM CEO: it is a challenge to target customers with a one-size fits all social media strategy 


Thursday 17-May-2018

13:55 – Up next … Social media is sexy. Making money from it is getting harder

To make social media work you need clear, sensitive and flexible strategies and investment. Some businesses don’t see the value, while others are showing the value a positive social media strategy can bring. The marketplace has changed significantly and that ‘golden hour’ before a story breaks has in reality now become a ‘golden second’. Like it or not, social media has changed the way people think and businesses need to adapt to ensure they get the most out of the various platforms.


Thursday 17-May-2018

13:45 – Social media is just a ripple in a much larger digital sea


Thursday 17-May-2018

13:30 –KLM: ‘Social media has been a catalyst in creating customer intimacy’

KLM president and CEO, Pieter Elbers says social media “has been a catalyst in creating customer intimacy.” He adds that while it is “sometimes a burden, it is mostly a blessing”. It is all about our customers, he says: “Happy employees make happy customers make happy employees. A warm, personal approach is in our DNA from the start.” He acknowledges that social media is great for its brand and reputation. “A great way to reach and touch new audiences,” he notes.


Thursday 17-May-2018

13:00 – Join the debate – more from #CAPASummit


Thursday 17-May-2018

12:30 – It’s time for lunch … but KLM keynote will follow in less than an hour!

Marketing has taken on many new faces over the past decade. Classical media advertising still has a role to play, but instead of being front and centre, it is now becoming almost niche. Consumers rely increasingly on digital sources for their everyday information and social media influencers dominate decision making. So it becomes increasingly necessary for airlines to channel resources into getting in the mix of those behavioural patterns. But it needs clear, sensitive and flexible strategies. European carrier KLM has been one of the innovators in the usage of social media and its CEO, Pieter Elbers, will start the afternoon session with a keynote entiled ‘The paradox of social media: balancing between opportunities and burden’.


Thursday 17-May-2018

12:25 – A charitable message from Airlink – disaster response delivered

Airlink is a rapid-response humanitarian relief organisation that links airlines with pre-qualified nonprofits. Today, Airlink’s network consists of more than 35 commercial and charter airlines and 80+ international nonprofits.

Since its inception in 2010, Airlink has worked with its airline partners to respond to a number of rapid-onset disasters, including the earthquake in Haiti, the tsunami in Japan, Hurricane Sandy and numerous tornadoes in the US, Typhoon Haiyan in the Philippines, and the Ebola crisis in West Africa. In addition, Airlink’s airline partners have assisted many organisations in addressing ongoing issues in the developing world, such as access to clean water, food, shelter, medical aid, and education.

Airlink and its airline partners have transported over 4,000 passengers and more than 3,000,000 pounds of cargo in support of a broad range of humanitarian initiatives. Airlink estimates the value of these movements at more than USD $6,000,000.


Thursday 17-May-2018

12:20 – Air China: ‘new airlines are popping up on almost monthly basis’


Thursday 17-May-2018

12:10 – Let passengers get the benefit from the data being held on them!

Pedro Renaud Anderson, founder and COO of Winding Tree, a blockchain-based decentralized open-source travel distribution platform, and a speaker at the summit tomorrow, highlights Mezi’s VP Global Travel Strategy & Partnerships, Johnny Thorsen’s challenge to airlines to make the data collected on a passenger be accessible to the passenger so they understand the value they get in return and how it’s used.


Thursday 17-May-2018

12:00 – The social data revolution hasn’t hit travel yet, but “it’s about to”!

Andreas Weigend’s presentation on data certainly resonated with members of the audience. Here’s some of they comments from his fellow panellists during this morning’s session…


Thursday 17-May-2018

11:50 – Join the debate – more from #CAPASummit


Thursday 17-May-2018

11:40 – Up next … CAPA Membership Presentation

Up next… our panel discussion on making money (and savings) from alliances and partnerships

Constrained by ownership and control rules established 70 years ago as a protectionist mechanism, in some ways the airline industry has progressed little – while technical advances have been phenomenal. As airlines cannot operate freely around the world, but need network benefits to succeed, global alliances were established as multilateral extensions of the many bilateral partnerships that existed widely. Much has changed since the Star Alliance began, to be followed by oneworld and SkyTeam. Where the global alliances have provided an umbrella for closed and immunised JVs, so also have deep bilateral partnerships across Alliance boundaries created new models. And Ultra long haul aircraft, the internet, metasearch, long haul low cost airlines and cross border equity relationships are just some of the fundamental leaders of change. The global alliances are designed to stimulate the financial reach of airlines, but they also have a role in reducing costs. Although they may be becoming peripheral to closer bilateral partnerships, there is still an important role for them – especially for their core members.


Thursday 17-May-2018

11:15 – Time for a short break…Look out for our exclusive CAPA TV interviews

It is time for a short break in the formal agenda. I’m off to interview the CEOs of Cathay Pacific Airways and Kenya Airways. Look out for our exclusive video interviews on CAPA TV in the coming weeks.


Thursday 17-May-2018

11:10 – Using artificial intelligence and social mobility to solve rural isolation


Thursday 17-May-2018

10:55 – Up next … CAPA Membership Presentation

Today, the global aviation and travel industry is undergoing significant and rapid change. Keeping up with these changes is getting harder every day. In a turbulent world, repeating the same thing we’ve done before is a guarantee for disaster. That’s where CAPA – Centre for Aviation is there to help!

CAPA provides access to the resources people need to stay connected and up to date fast. Its four key pillars, our news, analysis, data and events, give customers the confidence and connections they need to make informed, strategic decisions.


Thursday 17-May-2018

10:40 – Tweets from the summit floor -join the debate via #CAPASummit


Thursday 17-May-2018

10:30 – A packed audience for this morning’s opening sessions


Thursday 17-May-2018

10:25 – Embrace transparency… is purpose of sharing to “pitch or bitch” – You too can join the debate on #CAPASummit


Thursday 17-May-2018

10:20 – Up next … our first panel discussion on who provides the data, who collects it – and who knows how to use it?

Data has become about a lot more than collecting information that your own customers provide you. Every step we take, every move we make is contributing to massive databases that provide the basis for a level of transparency that we could not have dreamt of as recently as a couple of decades ago. This is in many ways fearsome, as much of our business structuring has been built around an absence of transparency, allowing some form of manipulation of the customer. But, as airlines – and their suppliers – seek to open up new distribution avenues that share key information, the ubiquity of data is beginning to threaten, to disrupt the existing system on a much broader scale. Let’s build the history and try to project where things are going.


Thursday 17-May-2018

10:10 – ‘It’s not about the data. It is about asking the right questions’


Thursday 17-May-2018

10:05 – Insights from Irish Government, Minister for Transport, Tourism & Sport, Minister Shane Ross


Thursday 17-May-2018

10:00 – Join the debate – more from #CAPASummit 


Thursday 17-May-2018

09:50 – Who provides the data, who collects it – and who knows how to use it?

We begin with a keynote address from author of “Data for the People: : How to Make Our Post-Privacy Economy Work for You” and Director of the Social Data Lab. “My expertise is the future of big data, social-mobile technologies, and consumer behavior. I study people and the data they create. In today’s increasingly digitized world, consumers share data in unprecedented ways. This Social Data Revolution represents a deep shift in how people make purchasing and lifestyle choices,” says Andreas Weigend.


Thursday 17-May-2018

09:40 – “Airlines are dedicating 90% of their resources to flying aeroplanes. Is it time for a rethink?

Who provides, collects and uses the data? Here’s the view for Peter Harbison, executive chairman, CAPA – Centre for Aviation in his Industry Outlook presentation.

“Data about every one of us is ubiquitous. As the value of it begins to be understood, airlines struggle to come to terms with the variety and quantity available. But many other organisations’ primary goal is to collect and use personal data. Their data is much richer, their diagnostics are vastly more sophisticated. Their use of AI is becoming more and more extensive. And then there are the 10s of thousands of very smart start-ups, all anxious to share in a piece of the travel pie. In all cases their basic objective is to monetise the data … Meanwhile airlines are dedicating 90% of their resources to flying aeroplanes. Is it time for a rethink?”


Thursday 17-May-2018

09:35 – DATA INSIGHT: The UK-US market continues to mature

Based on the seasonal peak week of 23-Jul-2018, weekly seat numbers this summer will be up +5.7% year-on-year. They have grown at a compound average rate of +6.0% over the past five years, reports Peter Harbison, executive chairman of CAPA – Centre for Aviation.


Thursday 17-May-2018

09:30 – Peter Harbison: ‘The airline business is getting complicated’

“Gee, the airline business is getting complicated,” exclaims Peter Harbison, executive chairman of CAPA – Centre for Aviation in his Industry Outlook presentation. “Flying aeroplanes is perhaps not the most effective way of making money, but maybe selling is the future,” he suggests.


Thursday 17-May-2018

09:20 – Join the debate – latest from #CAPASummit


Thursday 17-May-2018

09:10 – ‘I’m a great admirer of Ryanair,” says Irish Minister

“I’m now a great admirer and great supporter for what it [Ryanair] has done for Ireland across the world. It has carried the flag and done so much for our reputation globally,” says Irish Government, minister for transport, tourism & sport, Minister Shane Ross. In a previous role as a stockbroker he had suggested people shouldn’t invest in the budget carrier.


Thursday 17-May-2018

09:05 – ‘A sixth successive year of sunshine’ for CAPA’s Dublin Summit

“Ireland is the perfect location for an aviation conference,” explains Dublin Airport managing director, Vincent Harrison, in this opening address. Not everyone knows this but the airport is actually the sixth largest gateway between Europe and North America. “We are a natural hub,” he explains, and notes that aircraft technological developments are helping it to further grow its network. Key new routes in the coming months include two new routes to Asia with Cathay Pacific Airways to Hong Kong and Hainan Airlines to Beijing.


Thursday 17-May-2018

09:00 – ‘Start Me Up’  and away we go!

CAPA – Centre for Aviation executive chairman Peter Harbison takes to the stage to welcome delegates to this year’s CAPA Airline Leader Summit in Dublin with a congratulatory message to Ireland’s ‘green army’ on their rugby victories. The sun is shining and the views away from the conference hall are amazing. We are all set for a couple of days of enlightening insight. The main summit theme this year is “Airlines making money: a vision of the future”, with the underlying theme of disruption and change.


Thursday 17-May-2018

08:50 – The countdown commences

It is just ten minutes until the opening of this year’s CAPA- Centre for Aviation Airline Leader Summit. Prepare to hear The Rolling Stones as CAPA executive chairman takes to the stage for his welcome address.

600 seconds… 599 seconds… 598 seconds….


Thursday 17-May-2018

07:00 – The calm before the storm

It is just a couple of hours until the formal agenda starts on day one of the CAPA-Centre for Aviation Airline Leader Summit at the Powerscourt Resort & Spa in Enniskerry, to the south of Dublin. All is quiet in the conference hall and networking areas, although the CAPA team have been beavering away for a couple of hours ensuring a smooth delivery of today’s programme.


Wednesday 16-May-2018

20:00 – Wait until tomorrow… for debate and discussion of strategic issues facing the aviation industry

What will tomorrow bring? A packed schedule of enlightening discussions unrivalled in coverage of the top strategic issues affecting the aviation and travel markets. A full day of discussions is in store with events kicking-off at 09:00 with welcome introductions from CAPA, executive chairman, Peter Harbison; Dublin Airport managing director, Vincent Harrison; and Irish Government minister for transport, tourism & sport, Minister Shane Ross. Tomorrow’s sessions include not-to-be-missed panel discussions including senior representatives of airlines, including Air China, airBaltic, Flybe, Finnair, Kenya Airways, KLM and Ryanair, plus representatives of Amazon Web Services, CarTrawler, Datalex, DVB Bank, Mezi, Social Data Labs, Travelport and much, much more.


Wednesday 16-May-2018

18:00Agenda Highlights: Data – who provides it, who collects it and who actually knows how to use it?


Wednesday 16-May-2018

17:00Agenda Highlights: Understanding the future travel digital ecosystem and ensuring you don’t miss the ‘plane


Wednesday 16-May-2018

16:00 –SIGN UP to The Blue Swan Daily news, analysis and insights

The Blue Swan Daily platform spread its wings and took off in Asia earlier this month. Make sure you visit the site and sign up for regional focused material on the aviation and wider travel industry. Here’s some of its recent stories…


Wednesday 16-May-2018

15:00Agenda Highlights: The FFP Trinity: data, loot and loyalty, but how can you use data to generate revenue?


Wednesday 16-May-2018

14:30Agenda Highlights: Social media is sexy, but making money from it is getting harder


Wednesday 16-May-2018

14:00 – Can’t make it Dublin? Don’t worry! Follow our live stream!


Wednesday 16-May-2018

13:30Agenda Highlights: Evolving distribution systems: where are we up to? Rich content, NDC and more


Wednesday 16-May-2018

13:00Agenda Highlights:  How to make money (and savings) from alliances and partnerships?


Wednesday 16-May-2018

12:30Agenda Highlights: The cost equation: cutting costs and strategies at the legacy airlines to compete with low cost carriers


Wednesday 16-May-2018

12:00Join the debate via #CAPASummit


Wednesday 16-May-2018

11:30What’s in store over the new couple of days 

We expect at least a dozen airline CEOs in Dublin both on stage and in the audience, along with a high level and educated audience of about 200 people to explore some of the key issues for the industry in depth in an intimate, collaborative environment. Keynote speakers will include industry guru Andreas Weigend, former chief scientist at Amazon, Chief Marketing Officer Kenny Jacobs from Ryanair speaking on “The Amazon of Travel” and representatives from Winding Tree, the established airline distribution entities and many more.

Speaking to The Blue Swan Daily after arriving in Dublin this morning, CAPA – Centre for Aviation executive chairman Peter Harbison said: “Our aim is to make a difference – and I can’t wait to welcome everyone to our signature CAPA Airline Leaders Summit, which is being hosted at Powerscourt for a sixth year.”


Wednesday 16-May-2018

11:00Delivering insights on all the industry’s key talking points

For almost 30 years CAPA – Centre for Aviation has been delivering market intelligence, research and data solutions that support strategic decision-making at hundreds of the most recognised organisations in global aviation. Its unrivalled reputation for independence and integrity underpins the commitment of a global team of experts who deliver a wealth of insightful analysis on the latest developments and trends affecting commercial aviation.

Here are just some of the recent insights available to CAPA members…

US-UK bilateral aviation talks could provoke post-Brexit rethink
Before the UK leaves the European Union, it will have to negotiate a new bilateral air service agreement with the rest of the bloc in order to ensure traffic rights for its airlines. It must also negotiate new bilaterals with 17 non-EU countries where rights are currently granted under EU agreements. The most important of these extra-EU agreements will be a new UK-US deal, necessary once the UK falls out of the EU-US open skies agreement. After the EU (and other members of the ECAA), the US is the UK’s second most important aviation market by seats and ASKs. Apart from the internal European aviation market, the current EU-US open skies agreement, to which the UK is a party, is one of the world’s most liberal international air services agreements.

The airline cost equation: strategies for competing with LCCs
In spite of all the talk of business model convergence, there are still meaningful unit cost differences between low cost airlines and full service/legacy airlines. Anyone can unbundle and offer seat-only low fares, but this is not the same as having the low costs necessary to be profitable with such fares. Business model choice has implications for cost structure as well as for revenues. Legacy airline responses to competition from low cost airlines have included cutting costs, adopting low cost features, setting up or buying a low cost subsidiary, and forging partnerships with LCCs. However, LCC market share continues to increase.

Air Italy leads Europe’s national airline branding. What’s in a name?
When the Sardinian airline Meridiana rebranded as Air Italy earlier this year it was a reminder that a brand that appeals to national pride is still tempting in aviation. Air Italy and its minority shareholder Qatar Airways sensed an opportunity to fill the ‘flag carrier’ brand gap expected to open up upon Alitalia’s demise. Alitalia has continued to operate in administration for longer than originally expected, but that does not change the point that a national brand is still perceived to have value in Italy.


Wednesday 16-May-2018

10:30What’s going on behind the scenes at Powerscourt

The exhibition area is starting to take shape ahead of tomorrow’s formal agenda.


Wednesday 16-May-2018

10:00The spring sun shines over the stunning summit venue

The Great Sugar Loaf Mountain is visible across the valley, between the tall elegant beech trees.  The avenue slopes down, through woodland, before revealing the elegance of Powerscourt Hotel Resort & Spa, with its breathtaking views. Located on the famous Powerscourt Estate, one of Ireland’s finest estates, with its historic house, beautifully manicured garden and its waterfall, the highest in Ireland, you may be just half an hour from Dublin but it could be a million miles away.

Outstanding among luxury five star hotels in Ireland and set amidst one of the most scenic and historic estates in the country the 194-room resort showcases Palladian-style architecture and offers guests a host of amenities. Recently named AA Hotel of the Year, two championship golf courses, a 30,000-square foot luxury spa by ESPA, a signature restaurant and traditional Irish pub are among this luxury hotel’s distinctive attractions.


Wednesday 16-May-2018

09:00 – “It’s only aviation, but we like it” – The CAPA Airline Leader Summit countdown commences

The Rolling Stones may be rocking Croke Park in Dublin tomorrow night, but it is just 24 hours until CAPA – Centre for Aviation executive chairman Peter Harbison takes to the stage to chair this year’s Airline Leader Summit to the customary sound of the supergroup’s famous ‘Start Me Up’ song. It appears that while the ageing rockers ‘can’t get no satisfaction’ with tickets still available for the band’s performance, Mr Harbison will be on stage in front of a packed audience in the Powerscourt Hotel Resort & Spa ballroom as aviation’s key discussion points are debated by some of the leading players in the industry.


Wednesday 16-May-2018

08:00 – Dia dhuit ar maidin! Welcome to Dublin

Good morning from the stunning Powerscourt Hotel Resort & Spa, located in County Wicklow and the venue for this sixth successive year for the CAPA – Centre for Aviation Airline Leader Summit. The CAPA event team are all on site working hard to prepare everything for the event, which opens tomorrow morning.