U.S. brokerage eToro has released new research looking at the world's cryptocurrencies brand value. 58% of the U.S. adults have heard of bitcoin, the world's largest cryptocurrency, while Ethereum, the second-largest cryptocurrency, has achieved only 12% recognition since it went live in Jul-2015. The most interesting finding from the report comes from Facebook's new libra crytpo which is already known by 16% of people, just a month after it was unveiled. eToro U.S. managing director Guy Hirsch, said: "We believe that crypto and the blockchain technology that underpins it will be essential to tomorrow's economy. By introducing the concept to a new audience, libra could play a vital role in the evolution of decentralised and more democratised finance."
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