Avianca: Alliance with United 'continues being the ideal' but reveals alternative plan

5 March, 2018

Avianca Holdings CEO Hernan Rincon reassured the Avianca-United Airlines alliance "continues being the ideal" but revealed "we have another option" if the alliance is not materialised (Portafolio, 01-Mar-2018). He added the alternative plan includes "The combination of some alliances to better cover the geography, and that would inclusively cover beyond North America". The carrier plans to expand to Europe with or without the United alliance and is studying services to Munich, Zurich and Rome.