Tourism Australia released (14-Jan-2018) an update of key social media statistics for the organisation, noting it had 7.9 million Facebook fans, 2.8 million Instagram followers and 471,000 supporters on Twitter as of Jan-2018. The number of followers of Tourism Australia's social media accounts has grown by over 900,000 in the last 12 months, well ahead of rival travel destinations including: the US (6.4 million Facebook fans); UK (3.3 million Facebook fans); and New Zealand (2.8 million Facebook fans). [more - original PR]
Australia's tourism leads on social media around the globe: Tourism Australia
15 January, 2018