Australia’s Alpha Flight Services to be rebranded to dnata catering

    dnata commenced (15-Jan-2018) the rebrand of its Australia flight catering business, Alpha Flight Services, to dnata catering. The decision to rebrand to dnata catering is in line with dnata’s strategy of bringing all its global businesses under the same umbrella. dnata catering divisional senior VP Robin Padgett said: “The Alpha Flight Group was acquired by us in 2010 and Alpha in Australia is the last location outside the UAE and the UK to be rebranded to dnata. Bringing our global brands under the dnata name allows us to better leverage the strengths and synergies that come with being a group”. The project, which will last three to six months, includes uniforms, vehicles, buildings and documentation. Roles, positions and employment contracts are not impacted. [more – original PR]