Australia‘s Prime Minister Scott Morrison announced (19-Jan-2020) the launch of a AUD76 million (USD52.2 million) ‘National Bushfire Recovery Fund’ package, to support tourism businesses and fire affected communities. Mr Morrison stated: “One in thirteen Australian jobs rely on tourism and hospitality so our AUD76 million investment is an urgent injection to help all those hotels, restaurants and cafes and tour operators get back on their feet”. Details of the packaged include:
- AUD20 million (USD13.7 million) for a nationally coordinated domestic marketing initiative;
- AUD25 million (USD17.2 million) for a global marketing campaign to drive international visitation;
- AUD10 million (USD6.8 million) for a regional tourism events initiative across bushfire affected areas;
- AUD9.5 million (USD6.5 million) for an international media and travel trade hosting initiative;
- AUD6.5 million (USD4.4 million) to support tourism business’ attendance at the Australian Tourism Exchange;
- AUD5 million (USD3.4 million) for Australia’s diplomatic network to educate that Australia’s tourism, international education and export sectors are open for business.