American Airlines says digitalisation and NDC capabilities are making things ‘so much easier’

    American Airlines SVP of global sales Alison Taylor said digitalisation and NDC capabilities have made things “so much easier because we are working with all of our partners” (apex.aero, 23-Oct-2018). She stated: “It’s great to be able to sell premium economy directly through NDC, talk about our products, like Casper, and also talk about our first class check ins. These products are really enabled through everything that we’re doing through NDC and the bundles that we can offer to our customers”. Ms Taylor pointed out the airline is “not just looking backwards and trying to catch up… We’ve actually jumped forward”. She also expects up to 50% of searches by its customers will be voice generated by 2020.