Amadeus: Technology increasingly empowering travellers, supporting calls for customisation

Amadeus IT Group MD Spain and Portugal Fernando Cuest stated (06-Nov-2017) technology globally "has turned travel distribution upside down, changing the game for all players". Amadeus emphasised technology increasingly "has empowered travellers, making them more demanding than ever before". Amadeus said travel providers and agencies can "keep up" with technology changes and demand by adopting a wider strategy, instead of a "one size fits all" approach. Travellers "demand customisation", Amadeus said, adding: "They want products and services that respond to their needs and preferences. Innovation is key to delivering these". [more - original PR]