Amadeus: Revenue management systems should integrate both bundled and ancillary fare products

Amadeus noted (12-Feb-2018) data from market research company eMarketer suggests almost half of online retailers found personalisation increased revenue in excess of 10%. Amadeus stated modern targeting techniques, beyond loyalty and profiles, can help revenue generation in the airline industry. Amadeus stated carriers such as easyJet, Ryanair, Frontier and AirAsia have "perfected" a fare model derived from an unbundling of products. Amadeus said: "Revenue management systems should seek to integrate both bundled and forecasted future ancillary sales, with the base fare. Taking the complete customer purchase into consideration will optimise its full value". [more - original PR]