Amadeus reports key findings from report on booking habits of Argentine travellers

    Amadeus published (16-Oct-2019) key highlights from its ‘Digital Footprints’ series of reports, covering insights into the travel booking experience online as well as some of the frustrations travellers have with the process. Findings from the report examining the Argentine market include:

    • When searching for their next holiday destination, 59% of Argentinians are likely to take recommendations from family or friends, while 58% refer to travel blogs or websites and 31% take inspiration from social media influencers. Most Argentinian adults (67%) sampled still prefer to use a PC or laptop compared to a mobile phone when browsing offers online;
    • Two thirds of those surveyed said they find researching and booking trips quicker than two years ago. But despite the increasingly easy nature of online travel booking, the typical Argentine traveller will leave plenty of time to get trips organised – leisure travellers begin researching an average of four to five months ahead of departure, especially for longer holidays;
    • The most important factor in the selection of an online travel agency for most Argentinians was value for money. It was the leading reason at 68%. Ease of payment (52%) and traveller reviews (35%) were also important to those surveyed. Research showed that transparency is crucial for Argentina OTAs to drive sales online, as over a third of respondents were found to have completely abandoned an online booking because of hidden fees and charges. [more – original PR]