Amadeus IT Group launches dedicated interactive video player for the travel industry

    Amadeus IT Group launched (07-Mar-2018) Amadeus Video Solutions, a video player intended to allow travellers to watch videos for travel inspiration and to book trips. The player gives brands the ability to embed clickable calls to action and live booking details about attractions, hotels, restaurants and other destination highlights in their videos. This allows travellers to click on the videos as they are playing to find detailed and accurate information about the place they want to discover, including how to get there. Lindner Hotels & Resorts is already displaying interactive videos created with Amadeus Video Solutions on ThatBackpacker.com and TravelDudes.com. The service was originally launched in 2017, as a prototype called TravelCast. [more – original PR]