Amadeus: Air travel online bookings had an 87.8% abandonment rate in 2018

    Amadeus reported (10-Jul-2019) the average abandonment rate in the travel booking process, where visitors selected flights or hotels but left a website before completing the booking, was 81.3% in 2018. For airlines, the rate was 87.8%. The global average abandonment rate across other sectors is 76.9%. According to Amadeus, the high complexity of the air travel booking process resulted in the high booking abandonment rates.